Ruth, I’m sorry I have to be the one to rip your innocent world apart, but I feel compelled (not only as a virgin but also a woman) to tell you that your letter showed an incredibly sad amount of naivete and lack of logic.

Virginity is respected in today’s world and should have nothing to do with the argument about sex in advertising.

Ads are getting more and more suggestive, yet the numbers of teen and young adult virgins is increasing.

I am not trying to attack you or your beliefs, neither am I a cruel person by nature.

But it saddens me deeply that as a sophomore at ISU, you have only just recently noticed the use of sex and lust to make a connection between products and consumers.

Ruth, you played right into their hands.

The basic point in advertising is to come up with something that will catch attention — something that will get consumers talking.

The promotions might get censored but the consumers will remember that it was Home Team Pizza who suggested where you could find a couple extra inches.

I also noticed these ads and even mentioned them to friends.

In fact, I thought the Ecampus.com statement was very true.

Those in the world who are having sex or want to have sex will tell you very honestly that the first step to getting that action is through a conversation of some sort.

Right below your letter in Friday’s Daily, Greg Jerrett made a point of telling us that the key to success in the job market today is communication skills.

Now this all comes down to the same thing.

If you can’t approach someone you don’t know and strike up a conversation about “literature, art, poetry” or anything else that strikes your fancy, how do you propose to get yourself a job when you get out of here?

How do you think you are going to meet that one special person?

The answer is conversation.

I’m sorry, but Ecampus.com is right, this is how the world works.

As for those “thousands of impressionable freshmen” that you’re so worried about, their little eyes and ears have been exposed to just as many sex advertisements as yours and mine.

Sex sells!

You stated that products that use lust in order to sell are inferior and will not get your business.

Everything in this consumer world has been presented to us in such a way as to make us think that “this makes them desire me. I must have it!”

So Ruth, I wish you luck in finding products that don’t use or evoke these lustful feelings.

Kathryn L Canganelli

Junior

Studies in family and consumer science