The Ames City Council held a workshop Tuesday to review a proposed vision for downtown’s future, focusing on ways to boost the area’s economy, walkability and connections.

A vision for downtown

Travis Tolliver, executive director of Ames Main Street, called the vision a roadmap for the city.

“This vision is more than just a proposal,” Tolliver said. “It is a roadmap that builds upon the rich history of downtown Ames while positioning it for continued growth, innovation and prosperity.”

Developed with input from stakeholders, city staff and urban planners at Bolton & Menk, the plan suggests adding housing, improving public spaces and strengthening ties with Iowa State University.

Key elements of the plan

Andrew Dresner of Bolton & Menk highlighted these key goals:

• Increase downtown housing for an 18-hour city.
• Make streets more pedestrian-friendly.
• Improve entry points, especially from Lincoln Way.
• Strengthen ties to Iowa State University.
• Support small businesses with affordable spaces.

The council discussed adding up to 1,000 housing units and expanding public spaces and events.

Parking, streets and public spaces

Parking was a major discussion point. While the plan suggests optimizing existing parking and making downtown more walkable, some worried about business access.

“We need to be mindful of those who rely on vehicle access, especially during the winter months,” Ward 2 Rep. Tim Gartin said.

The plan also proposes expanding Tom Evans Plaza, improving alleyways and turning Douglas Avenue into a festival street.

Animal Shelter improvements

The council also discussed improvements to the Ames Animal Shelter, which is requesting funding for facility upgrades, medical care and adoption services.

“We are seeing an increase in the number of animals coming through our doors, and we want to ensure we provide them with the best care possible,” Brett Van Zee, an architect working with the animal shelter, said.

Plans include new kennels, expanded outdoor space and more staff.

“Every animal that comes through our doors deserves a chance at a better life,” Van Zee said. “With these upgrades, we can make that happen.”

Next steps

While the vision was well received, council members stressed the need for careful planning, funding and public input.

“There are concerns, challenges and even pushback,” Tolliver said. “But meaningful progress often comes with difficult conversations.”

The council will continue refining the plan, possibly forming a task force to guide implementation.

“This is a great place to start,” Tolliver said, emphasizing the plan’s flexibility.

Further discussions and public feedback opportunities will follow in the coming months.