Ames salon welcomes all hair types, textures

Bridget Degnan

Like everything else, hair has its pros and cons. Everyone’s hair has its own special differences and qualities such as texture, length and color. Sometimes it can be a challenge for students of color to find a hair salon that can meet their needs. 

Terri Ford, owner of Pure Luxe International Salon & Spa, and her team of hair stylists provide services to accommodate all different types of hair. 

“We try to be a welcoming option for everyone,” Ford said. “There is not a hair type or texture that we are not willing to take.”

Ford and her stylists described the salon as a laid-back, fun and inviting atmosphere. 

There are four on staff and two chairs available at a time. All of the stylists attended PCI Academy in Ames for their beauty education, and they continue their education in and out of the salon. 

“We like to keep it local,” Ford said.

The salon offers treatments for all kinds of hair. There are moisture treatments for curlier textured hair, which are also good for beards. 

Aside from hair services, the salon also offers nail and makeup services. It is looking to add an esthetician to the team for skincare treatments and eyelash extensions. 

“We are trying to add more things to the portfolio,” Ford said. “If we don’t have something, we are willing to bring it into our salon.”

Ford and the stylists said they are seeing a lot of girls wanting to enhance their natural hair. Balayage — a technique for highlighting hair to create a graduated, natural-looking effect — and bright colors are trendy. Fades and undercuts are currently popular with men.

“No head of hair is the same. We want to be able to service everybody,” Ford said. 

For more information about Pure Luxe Salon, visit or check out the company’s Facebook page.