Paint Bash 2014, the first paint concert in Ames, will be happening Sept. 5 at 200 Stanton Ave. Paint Bash has the same concept as a color run, but instead of running, attendees will be blasted with paint during the concert.

Paint is shot off the stage while listening to a live deejay. The show starts at 8 p.m. and will end around midnight.

Seek Entertainment, a newly founded company made up of seven ISU students, is hosting the event. Its goal is to promote the Ames music scene as much as other college towns such as Iowa City.

“Our main goal is to promote the music culture in Ames,” said Matt McDonald, senior in aerospace engineering and co-founder of Seek Entertainment.

Seattle native Instant Party will deejay the show. He has been producing music for four years and even had one of his mixes played at Tomorrowland, an electronic dance music festival in Belgium.

“This guy is going places,” McDonald said. “There’s a lot of creativity that goes into deejaying.”

Many companies are sponsoring the event, including Rockstar Energy Drink, who will be supplying the show with 1,500 free cans of Rockstar.

Seek Entertainment has been working closely with City Hall and the Ames Police Department to make sure everything goes smoothly.

“The event will be well-staffed with security,” McDonald said. No alcohol will be allowed at the show.

Tickets are still available for the show, but more than 80 percent have been sold. Tickets are $20 ahead of time or $25 at the show if any are available. VIP tickets are available for $50 and include a free shirt, the ability to skip to the head of the line in the VIP fast lane and the chance to get onstage and shoot paint all over the crowd.

“Buy tickets sooner rather than later,” McDonald said. “I would also recommend buying some cheap clothes.”

Seek Entertainment will very likely have at least one more event during this school year. If this paint bash goes well, there may be another event this spring.