Insomnia Cookies to arrive in Campustown
May 5, 2014
Editor’s note: The original version of the story had inaccurate information. Insomnia Cookies has 47 locations instead of 60 locations which was originally reported.
Insomnia Cookies, a cookie delivery business, is coming to Welch Avenue.
The business will open at 217 Welch on a date yet to be determined, said Giana Marinelli, marketing manager for the Ames location of Insomnia Cookies.
Insomnia Cookies delivers cookies until 3 a.m. and also offers nationwide gifting options and a catering menu for businesses, parties and other events.
Insomnia Cookies primarily serves college students and the late-night crowd, said Renee Sarnecky, director of marketing for Insomnia Cookies.
“The big focus of what we do is deliver warm, freshly baked cookies on campus and in the local community until about 3 a.m.,” Sarnecky said.
The retail store is open late as well in order to satisfy the late-night sweet tooth of as many people as possible.
“We really like to make a point of letting it be known that we have the night crowd in mind,” Sarnecky said.
Sarnecky also said they like providing a different and unique food delivery option.
“Its fun to have something different for people looking for food late at night other than your typical greasy food like pizza,” Sarnecky said.
Insomnia Cookies has 47 locations and continues to expand rapidly. Sarnecky said most of their stores are around the Midwest and Northeast, but they are attempting to branch out all around the country.
Sarnecky said many of their stores are located near college campuses, and that’s why they decided to open a store in Ames.
“After researching the area and the school, it fit perfectly into the demographics that we look for in a location,” Sarnecky said. “It looked like the area needed some other late-night food options and we want to fill that market.”
Sarnecky also said they are excited to open their Ames location.
“We are definitely looking forward to working with the local community,” Sarnecky said.
Sarnecky said one of the main things Insomnia Cookies likes to focus on is getting involved with the community surrounding their store locations.
Blake Acri, freshman in journalism and mass communication, said he thinks Insomnia Cookies will be very successful in Ames.
“It sounds like a great idea for a college campus. You have many kids studying late at night who want a snack for a study break, and I think a delivery cookie business could really thrive off those students who are up late,” Acri said.
Matthew Porter, sophomore in professional health programs, said he is anxious to see how well Insomnia Cookies survives in Ames.
“Personally, I have never found myself craving cookies or any kind of dessert that late at night. Maybe other students do, though,” Porter said.
Sarnecky said college students typically appreciate their cookie delivery services, especially during midterms and finals.
Sarnecky also said students should keep an eye open for deals around the opening date, as they usually have promotions leading up to the opening of a new store.
Liking the Insomnia Cookies Facebook page, signing up for email offers, and following them on Instagram and Twitter are great ways to get ahead of the game with deals and promotions, Sarnecky said.