With fast fashion booming and trends changing daily, it can often be difficult keeping up to maintain your fashion forward styles. 

 

A common resource and favorite pastime that is becoming quickly widespread are fashion blogs, which can show how you can incorporate your personal style to meet today’s trends.

 

Iowa State’s Cassy Dittmer and Sarah Kehm, seniors in apparel, merchandising, design and production, have created their own unique twist on a fashion blog, The Iowa Approach, which is spreading content in a new way. 

 

Using YouTube videos, Twitter, Instagram and a blog website, they have become partners in crime to show how you can stay stylish in our fashion-deprived city.

 

After traveling abroad and adopting styles from designers and international influences, the Dittmer and Kehm are confident they have the point of view to make their blog succeed.

 

“We love how different it makes our perspective and think it ultimately puts a unique spin on a fashion blog when you are from an area this fashion deprived,” Dittmer said.

 

With booming views and followers, The Iowa Approach is posting daily content that showcases how fashion is part of Dittmer and Kehm’s everyday lives and how you can make it part of yours. 

 

Using daily social media outlets and their very down-to-earth and casual verbiage, they keep a friendly voice.

 

“We would like our readers to be inspired by us, but also want to be our friends,” Dittmer said.

 

“It is more of a creative outlet for us to express our own fashion sense as well as inspiration. It’s more fashion based as opposed to a lifestyle blog,” Dittmer said.

 

This new presentation method for blogging and the personal lifestyle connection to this small town of Ames is a great resource for how we, the student body, can represent ourselves.

 

Keep up with today’s latest fashion trends and be inspired by following The Iowa Approach on Twitter, Instagram, YouTube and at www.theiowaapproach.com.