The Big 12 Conference’s newest affiliation with the Sugar Bowl has been solidified after it and the Southeastern Conference agreed to a 12-year agreement beginning in 2015, according to a news release.

The Sugar Bowl, which has taken the role of the Big 12 and SEC’s “Champions Bowl” arrangement, will host the champions of the two conferences beginning in 2015 with ESPN owning the full broadcast rights to the game.

“Given the history of excellence by teams in the SEC and Big 12, we recognized the value in securing long-term rights to the Sugar Bowl,” said ESPN President John Skipper in a news release. “The matchup will provide college football fans with a memorable way to start the New Year on ESPN’s many platforms.”

Big 12 Commissioner Bob Bowlsby agreed to the deal Tuesday.

“ESPN has a rich postseason college football history,” Bowlsby said. “The long-term commitment of our partners from ESPN, the SEC and the Sugar Bowl to this game assures its stature as a marquee event among college athletics.”