The Fashion Show 2012: ‘Optical Illusions’

Allie Butler

Wondering what’s in store for you at this year’s show? More than your eyes could ever imagine. This year is filled with twists and turns at every stop. From color, lights, emphasis, motion and pattern, this show will leave no desire unmet.

Set directors Averie Hennessey and Miekta Head divulge some of the details to come on Saturday. “Optical Illusions,” the theme of the entire show, was a blessing for these two directors.

“This year’s theme is out of the box and pushes the envelope. Illusions use shape and form to play with the eye, as does design, so we wanted to connect both fashion and misapprehension as forms of art,” said Hennessey, senior in psychology.

By taking simple structures and creating illusions through dimension and space, the set began to come to life. “This is difficult since each view from the audience is different, but we have high hopes for the execution of our idea,” Hennessey said.

Last year’s theme couldn’t be more opposite from this one. “Anthropology,” which focused on human-environment interaction, was last year’s focus.

“We used recycled materials, environmentally centered aesthetics and more of a calming ambiance,” remembered Hennessey, a set tech committee member at the time.

This year focuses on high contrast, hard geometrics and a raw, somewhat urban feel. While these are polar opposites, they both shined in their own light. One similarity? The classic white runway.

“There are lots of surprises, lots of color and lots of eye play,” Hennessey said. “We want [the audience] to have enough stimulation from the set without taking away from the actual designs themselves. That is what a fashion show is all about, let’s not forget.”

The directors’ hope is for the audience to be intrigued and inspired, tapping into everyone’s creative side. “Most of all, we hope the show is remembered, not just the set but the Fashion Show 2012 itself,” Hennessey said.