Imagine looking at a screen with a photo on it that made you question whether you were looking at a screen rather than an actual, physical photo. That’s what the new iPad does, and that is what Apple is known for: pushing the level of innovation.

Pictures and videos can’t give this experience justice due to our screens not having the utmost quality that is among that in the new iPad. Apple is the biggest marketing company out there, and to sell something that can only been seen with your own eyes in person is tough. Yes, they’ve called this “resolutionary,” with it being a combination of resolution and revolutionary. This is no marketing gimmick. It’s the truth.

Heath commends Apple on this being a technological feat, which is basically rewarding them on inventing a better display. All the marketing does is make the display and the new iPad a true innovation.

I suppose another feature of the iPad is the improved camera. I do believe that it looks weird to see people holding these large devices out in front of them or up in the air to take a photo or video. But what Heath said regarding the specs is what makes this a quality device no matter if you find the features useful to your practice. Why? These features don’t inhibit your experience of the device as a whole with the same battery performance.

Next up comes what my counter columnist calls a negligence by not including the Siri, personal assistant, technology in the new iPad as it was released in their prior device launch. Siri in itself is an invention. It is taking what we say, translating it and completing a task that seems intelligent to us. The innovation lies in how good it works. The reasoning to not include it in the iPad is telling that the Siri invention is not ready for the iPad.

Rather than focusing on whether it’d be easy to incorporate this feature into the iPad, focus on the replaced and similar feature of voice dictation. If you understand the technology behind Siri, you would understand that, in order for the service to improve, there needs to be more voice dictation occurring. The reason to not offer the full Siri experience is merely an innovation on this new iPad device. It’s just one small, but big step.

And then you have the capability of the 4G LTE technology that is being touted as the next big thing in connectivity amongst the world. While it is great for those that have the ability to use it, sadly we in the Midwest aren’t able to experience it. Again, this is no issue with the new iPad. If anything, the demand for this technology will only grow due to the usage among current 4G customers with the new iPad.

Furthermore, Apple has figured out a way to instill these capabilities without sacrificing battery life and the overall experience of the iPad. I find that to be more tasteful than all the details of the 4G networks and currently not being available in our area.

To wrap up, we look at Apple as whole in terms of innovation in reference to the actual event of iPad announcement. The first question that comes up is, where was the “one more thing”? If you’re familiar with Apple events, they’ve randomly added this at the end of an event to spur the excitement of something we only had speculations on. This act belonged to Steve Jobs and might return when Tim Cook and the company is ready.

The argument that not having this act as well as being the leader in the tech industry means Apple lacks innovation is bogus. All of this means is that times are changing for Apple where they can finally focus on what is important and make the appropriate steps to continue their immense presence. It’s not lack of innovation. It’s merely building something that is great and useful to the world.

Apple builds toys. Toys are built to instill great experiences with the mechanics of what makes them work hidden in the features of the toy. The experience is what matters, and if you’re satisfied, then Apple continues to innovate. This new iPad is just another example of that.