Bruning: Businesses Lose Sight of Small Town Values
November 17, 2011
Last week I had the misfortune of
having to take my car in to be fixed. The back right brakes were
grinding, and I assumed that I had to have my brake pads replaced.
Unfortunately my dad lives two and a half hours away, so I began
the hunt on where to go in Ames to get it fixed.
At the first place they took my
wheel off and showed me that my brake pad was completely worn down
and the rotor was cracked. It looked pretty bad but when they gave
me the price (which included a flush of my brake fluid) I knew I
was going to have to wait and beg my parents for some funding. When
I called my dad though, he questioned their assessment and blamed
it on “those stupid chain stores, they’ll charge you for anything
they can.”
So I called the Ford dealership;
they had a special going on so my Dad recommended that I try
there.
Right away they also questioned the
first store’s assessment. Their guess was the same as my dad’s so I
figured it was a pretty safe bet. I got an estimate, made an
appointment, and dropped off my car.
Later that day I got a phone call
from the dealer. They had the full assessment done and gave me the
price … which was a full $150.00 more than the estimate.
Apparently, my estimate hadn’t included labor on one of the parts.
Convenient that they decided to leave that out as I was deciding
where to have my car fixed.
Now I understand that an estimate is
nothing more than that, an estimate. But $150.00 off? That seemed a
little ridiculous to me. After calling me “hun” and “sweetie” all
morning, the guy on the phone wasn’t dropping any of those names as
I yelled and tried to haggle down the price.
After refusing to budge on their
estimate, I angrily told them to fix my car and that I would pick
it up when it was done with no intention of ever coming
back.
Miraculously enough, a couple of
hours later they called me back telling me that my car was ready to
be picked up and that my new total was $63.00 less than their final
cost. It was a small victory, but a victory nonetheless.
As a girl who has had very limited
experience with cars, this is not the first time I’ve been taken
advantage of when going to an auto shop. However, this is the first
time I’ve come out having been able to do something about
it.
Its disappointing to me that a
business has no qualms about charging customers for services they
don’t need or misleading them about the price. Maybe it’s the small
town girl in me realizing the “big city.” But are small town values
in this instance so bad?
At home a friend of the family does
the things my dad can’t do or doesn’t have the time to do. We drop
our vehicle off and let him have free reign. By knowing that he
doesn’t take advantage of us, he receives our business time after
time. It’s a simple concept and living in small town Iowa or Ames
shouldn’t make a difference.
At what point should businesses draw
the line between making money and simply taking what they can
because they can? My dad could have fixed my car for about $120.00.
I understand the concept of mark ups and paying for convenience.
But what sort of business practice is it to mislead a customer?
What benefit comes from that? I have no intention of going back to
that dealer despite the discount they eventually gave
me.
Overall, it’s sad that we have to
pay attention to things like this. I hope that I made them feel
guilty enough about misleading me that it won’t happen again to
someone else, but who knows?
If you read my column last week I
made the statement, “When I’m choosing a mechanic, I’d rather he’s
worked on a few other cars before I hand mine over to him.” Turns
out even if they’ve been in business for over 30 years, the work
may be fine while the practice is not. So for now, stand up for
yourself, and enjoy the small victories.