Fashion hot spots for spring
March 23, 2011
With the weather warming up, many are ready to stuff the drab sweaters and turtle necks as far back in the closet as possible and pull out fresh, fun spring looks. Purchasing a few essential pieces for your wardrobe will give you a variety of options for this year’s spring trends. Here are a few boutiques that are carrying all the hot looks for this season located in Ames.
Hot Spot: Ayden Lee
888-212-1911
Retailer Focus: Trendy, affordable clothing targeted at the college crowd. Ayden Lee carries mostly women’s clothing, but does have men’s dress wear as well.
How to find them: Southeast Ames 1614 S. Kellogg Drive 115.
Price Line: $20 for basics to $80 for jeans.
Spring Trend: Sheer romance. Think soft and floral. Lace is a huge part of this year’s spring trends that is carrying over from last season.
Upcoming Spring Flings: March 24., the Nightlife Fashion Show. Presenting spring trends from summer dresses to more formal looks at Ayden Lee at 8 p.m. Come watch an amazing fashion show and enjoy free hors d’œuvres and beverages at the same time.
Hot Spot: TGalaxy
515-292-1364
How to find them: 206 Welch Ave.
Retailer Focus: Everything from casual to couture clothing for college aged consumers
Price Line: $15 for casual wear to $200 for couture denim.
Spring Trend: Denim craze. Denim will be a staple element in every look this spring. Light washes, dark washes, details such as gem stones and embroidery, and layering denim of different washes will all be part of this spring’s looks.
Hot Spot: Lyla’s
515-233-4941
How to find them: 404 Main St.
Retailer Focus: Trendy, modern clothing “for women in love with life.”
Price Line: $35 for casual wear to $70 for jeans.
Spring Trend: Flashback to the 1970s. Bright colors and big floral prints will have a huge comeback this spring. Light washed denim and big flare jeans will also make a comeback.
Upcoming Spring Flings: Host a Lyla’s Party this spring. Invite all of your closest friends to Lyla’s for a night out and receive 10 percent off total sales, as well as free clothing.