Casey’s General Store, the popular gas station and general store, is making its entrance onto the social media contest scene.

The store announced its “Casey’s Madness” campaign Wednesday, Feb. 9. This campaign asks for people to declare their love for Casey’s in the most creative way possible using text, photo, video or whatever else comes to mind. The only limitation is each entry must be 140 characters or less.

A main goal for Casey’s in this campaign is to spread word of its business through social media and online communities. This competition incorporates Twitter and Facebook.

“We know moving forward having an active, engaged Casey’s social community will only become more important,” said Brand Manager Cory Hart.

Casey’s Madness begins Monday, Feb. 14, and submission will last for two weeks. Then, Casey’s will pick the top 64 entries to move on to bracket play, which will begin March 1, just in time for March Madness.

Throughout March, submissions will go head-to-head, with the public voting for their favorites.

Winners will be announced bi-weekly, and each round’s winner will be awarded with prizes from Casey’s.

The Casey’s Madness winner will receive a $1,500 gift card to Best Buy.

To enter or learn more, visit Casey’s Madness.