Organization provides support for multiple types of cancer
February 26, 2011
Fight Like a Girl has been a huge fundraising tool for breast cancer, but there are more types of cancer than just the one pink stands for.
Signify Pink decided to expand their line to include more than just breast cancer. There are now six different colors that make up the One Cause Fits All line that raises money for all types of cancer.
“Over the past two years, we’ve had a lot of people ask us for apparel and fundraiser to help people with other cancers,” said Glenda Elliot, account executive.
Kelly Flaucher, a mammography technologist in Waterloo, who wanted to raise money for Mary Seitz who is a nurse in her office, started Fight Like a Girl in 2008. Together with Sigler Promotions they came up with the Fight Like a Girl campaign.
After raising the $20,000 needed for Seitz’s medical expenses, they gave the campaign to Sigler and asked that they keep raising money for the cause.
Today the original four pieces have expanded into a 39-page catalog and raised more than $500,000.
People were happy with Fight Like a Girl, and it has been a huge fundraising tool for breast cancer, but people wanted more. Breast cancer is just one of many types, and requests started pouring in for something that represented all cancers.
One Cause Fits All has green for kidney cancer and lymphoma, pink for breast cancer, orange for leukemia and melanoma, blue for ovarian cancer, purple for pancreatic and general cancer and yellow for childhood and bone cancer. There is also a line for survivors, which is in purple — the American Cancer Society’s color for survivors.
Signify Pink is also looking into adding gray for lung cancer in the near future as well as expanding the current lines with more merchandise.
Each line is starting off with four pieces but will expand based on how the fundraisers go.
The difference with One Cause Fits All and Fight Like a Girl is how the fundraising works. Individuals with cancer, family members or someone who just wants to raise money for the cause can sell the shirts, hats and other merchandise to raise money for someone. The money goes straight to the person or cause they are raising money for.
Signify Pink also puts together a Party in a Box. It has all the supplies to have a party to raise money. They ship it directly to you and even include a return label and marketing material for you. Right now they are doing just the Fight Like a Girl boxes that include One Cause Fits All merchandise, but they plan on making One Cause Fits All boxes soon.
There is also the option online to make a store and direct the people to your personal spot so the proceeds go directly to a specific person or cause.
The diversity of the people that have utilized the fundraiser range from individuals with cancer, their friends and family, runners raising money for a race and sorority houses for philanthropy.
“Instead of just going around asking for money, people love to get a really great item for their money and the quality is fabulous,” Elliott said.
Signify Pink not only has created a tool for others to use in their fundraisers, but the online retail store donates its proceeds to Free Clinics of Iowa and the wholesale division donates their proceeds to the Holden Comprehensive Cancer Center in Iowa City.