Is a Sony brand PlayStation phone in the future?
October 29, 2010
Giant conglomerates, they run the world; take
Sony Corporation for example. It’s comprised of Sony Electronics,
Sony Pictures Entertainment, Sony Computer Entertainment, Sony
Music Entertainment, Sony Ericsson and Sony Financial. Combined
these companies bring in $7.4 trillion annually in revenue, and $40
billion a year in net income. These are companies themselves with
their own agendas and strategies, with separate budgets and
different sales forecasts.
One issue Sony has had in the past is getting
all of their business units to work together on certain products.
How cool would it be if their Computer Entertainment Division,
PlayStation, teamed up with their electronics division and Sony
Ericsson, cell phones, to make some like super crazy phone that had
an awesome CyberShot camera and played PlayStation games? If you
think that’s as cool as I do, then let me tell you the story of a
“tech unicorn,” an awesome product that never seems to get released
and how it’s slowly becoming a reality.
This changes everything. Although still
unconfirmed by Sony, several leaks during the last few months have
brought this fantasy phone to light. Just the concept
of such a phone is a huge game changer. This new phone will be
running the Google Android operating system which has more than
100,000 apps, and this PlayStation phone will feature its own
specialty app store for all of its games; those of which have yet
to be named but expect a lot of classic titles and some new games
made just for this phone. The phone itself looks a lot like the PSP
Go but with a touchpad in the middle which has yet to be
explained.
As if the Farmvilles and the Mafia Wars of the
world haven’t brought all productivity to a complete halt, the idea
of full-fledged 3-D games on your phone could make things all that
much worse. This is clearly an effort by Sony to take a shot at
Apple’s line of so called gaming devices, as seen in the iPad,
iPhone and iPod Touch.
This phone clearly took some effort by Sony’s
upper management to get all of these product divisions to work
together in a fashion that could be beneficial to all parties.
About time if you ask me. How long did Sony
honestly plan on making nothing but feature phones? In this growing
mobile phone market, diversification is key, and by making mediocre
phones you’re not going to get very far. Pulling in the big guns
with the PlayStation branding could be Sony’s chance to take the
market by storm.
But let’s get real for a second. Will Sony
actually release this phone? Is this phone real? Will they actually
sell decent games for it? Will those games not cost the user an arm
and a leg to play?
Sony has a long history of making amazing
products and then charging consumers twice what they are worth
<span id="search"
style=”visibility: visible;”>— PS3’s anyone?
This new phone could be a new era in the Sony
brand. A decent handset that utilizes Sony’s back catalog of games,
movies and music and uses online content distribution to get those
to customers at a fair price.