As if Iowa State didn’t have enough identity problems. New mascot graphics have been released for Iowa State’s famous mascot Cy, and were made available to vendors this week.

The trademark licensing office worked with the advisory committee and Licensing Resource Group to study the university’s trademarks, according to a university release.

Without a common tie in the new block I-State logo and the famous mascot Cy, the university said it hired Joe Bosack Graphic Design Company from Pennsylvania to redesign the marks. The new Cy logo will be walking and resemble the mascot that is featured at Cyclone sporting events.

ISU fans know well the myriad of logos the university has used since the turn of the last century. Cy became a more aggressive logo in the 1970s, and the nearest resemblance to this newest mark is the walking Cy, with shoes, introduced in 1978.

A new athletic identity program was launched in 1995 at Iowa State, leading to the cardinal-tornado with the banner being used in athletics from 1995-2007.

“A trademark is a word, phrase, symbol or design, or a combination of words, phrases, symbols or designs, that identifies and distinguishes the source of the goods of one party from those of others,” according to the United States Patent and Trademark Office.

The recently acquired block I-State logo had been worn on Cy the mascot’s chest, and the new logo features just that. With human-like hands but talon feet and an aggressive facial appearance, the new Cy will appear in Nike’s line of Iowa State merchandise beginning next fall.

—Daily Staff