Greene: Can Xbox’s Kinect reach core gamers?
August 19, 2010
Microsoft’s new motion-control device for the Xbox 360, Kinect — formerly Project Natal — is set to release Nov. 4, and you can get your hands on this new accessory for $149.99, but will you want to?
The outlook for core gamers is bleak. Microsoft has released a list of 15 titles that will launch with the device, all of which seem gimmicky and the majority of the games revolve around sports or fitness — which are of course, every gamer’s favorite activities. It’s no surprise that Kinect is part of Microsoft’s plan to steal some of the casual gaming market, currently dominated by Nintendo’s Wii, but the lack of support for core gamers could hurt Kinect’s success.
Microsoft has recently admitted it is focusing on casual gamers during the launch of Kinect and will address the core gaming audience later in 2011. “Child of Eden” — the spiritual successor to the cult-hit rail shooter “Rez” — shows gamer-friendly titles are possible, but if Microsoft is not willing to focus on the core gaming audience during launch, how much support will it receive throughout the life of Kinect?
So core gamers feel they aren’t receiving the attention they deserve, this is nothing new. From complaints about the price of downloadable content to criticizing publishers and developers for pushing back release dates of new titles, gamers are always feeling cheated. But what if Kinect is not received well among the casual gaming audience during launch? Will Microsoft attempt to salvage the device after a poor launch?
Microsoft has been less than committed to its new video game projects. The online game show “1 vs. 100” was cancelled after two seasons and its digital arcade “Game Room” has received dwindling support since its lackluster launch in the spring. Like Kinect, these projects appeared to have promise and a strong appeal to casual gamers.
The outlook for the adoption by the general community is also unclear. Unlike Sony’s upcoming motion-control package Playstation Move, Kinect does not require remotes and uses motion, facial and voice recognition to make the user’s body the controller. However, the allure of controller-free games may not be strong enough for current Wii owners to shell out the money for a new console and pricey accessory. Additionally, Nintendo has already established itself as an organization dedicated to providing family-friendly content. Parents may not want to buy a console that is synonymous with foul-mouthed teenagers and games like Gears of War.
This confusion about just who will buy Kinect is very similar to the launch of Apple’s iPad. The iPad was seen by many as a useless oversized iPhone; however, according to a report by Wired, the iPad sold 1 million units twice as quickly as its smaller counterpart. Perhaps this pursuit of a new technology will drive the sales of the Kinect as well.
The concept of Kinect is certainly intriguing. This new technology will make accessing the content on your Xbox 360 easier than ever. Facial recognition will allow you to sign into your account with a simple wave, voice commands can pause videos on Netflix or music on Last.fm, and anyone who has seen the movie “Minority Report” can understand the appeal of a device-free interface. Even though the future of the accessory is unclear and it is not directly targeted toward core gamers like me, this initial fascination with new technology might drive sales and interest until developers and publishers find ways to create new and interesting games and experiences with Kinect.