PRELL: Game ad offensive to women
March 10, 2010
Good gods, have you seen the new ad for “God of War 3”? In it, an “Insignificant Other” girlfriend whines that since her boyfriend got the game, “He’s been totally ignoring me!” It goes on, but let’s get to the point.
I’ve not much room here — for a longer version, check my blog. I have to admit I’m bothered by this stuff.
Let me pose this hypothetical situation: Sony releases an ad for “God of War III.”
“Dear Playstation,” a frail boy says. “My girlfriend got ‘God of War III’ and … well, I don’t know what to do. It’s Kratos! How can I ever live up to the sheer manliness exhibited by the god of war?”
We see Kevin Butler, standing next to a statue of Kratos, sucking in his gut. “I don’t… I don’t know,” he sobs.
The boy and Kevin drown their sorrows together in a chorus of crying while Kratos continues ridiculous levels of ass-kickery.
End commercial.
Regardless of whether you find my idea — and I admit, it’s a rough one — funny, such an ad would be on about the same level of offensiveness to the current one.
So I have to ask: Is that offensive, on any level, to the male readers out there? If so, why? If not, do you realistically think such an ad would draw consumers?
Think about it, and how your views would or wouldn’t change if you were a girl. Or if girls were the larger consumer market for games. Trust me, it’s a conversation worth starting.
This appears courtesy of Sophie Prell’s personal blog, “G3 — A Girl’s Guide to Gaming.”