EDITORIAL: Film tax credit revision needed for Iowa’s image
September 29, 2009
Like many, we’re concerned that the state of Iowa’s system for giving filmmakers tax credits has gotten out of control.
Hawthorne Direct, which describes itself as a “direct response marketing agency,” has received more than $200,000 in credits for films that promote products such as the Applica lean fryer. Changing Horse Productions has received several million to supplement the costs its has incurred in filming “Saddle Up with Dennis Brouse,” a half-hour public television show that “celebrates the relationship between horse and human.”
Correct us if we’re wrong, but we’re not sure the goal of the film tax credit program is to schlep Haan steam vacuums or give the public tips on how to de-spook their horses.
On the contrary, the point of the program is to help a blossoming industry and improve Iowa’s image.
Credits should be reserved for films that promote the natural beauty of Iowa or the industriousness and creativity of its people. Believe it or not, there are those that have an image of Iowa as a backward, barren place. Film credits give the state government the ability to promote, through cinema, a positive image for Iowa.
For example, here are a list of films that the Editorial Board thinks accurately portray the unique culture of Iowa, and would be deserving of credits should they desire to shoot within the state:
“Field of Dreams 2,” in which Kevin Costner channels the voice and spirit of former ISU football player and convicted felon Jason Berryman, who tells Costner to plow down his corn and build a football field for the ghosts of Cyclones past
“Cloudy with a Chance of Aphids,” the children’s story about the town of WhatTheHellJustFlewInMyEye, where the whether brings not only rain and snow, but also massive swarms of near-invisible gnat-like creatures.
“The Bridges of Story County,” the dramatic account of a lonely Ames housewife (Meryl Streep) who finds love in a photographer (Clint Eastwood) visiting Story County to create a photo essay of the area’s beautiful and historic concrete bridges.
“Bio-Engineered Grandchildren of the Corn.” The sequel to the 1984 thriller (and its 2009 remake) features the same psychotic possessed children. But with genetically modified kids, this time they’ve got twice the killing power.
“Transformers 3: The Farm Equipment Uprising.” When the AllSpark makes its way to the Midwest, the result is Decepticons transformed from ploughs, combines and manure spreaders – and the biggest challenge yet for Shia LaBeouf and Optimus Prime.
Seriously, think about all of Iowa’s problems that could be solved through the application of a few Michael Bay films.
Having trouble attracting employees or students to the state? Not after they watch these films and find out how badass Iowa is.
No social scene? Not a problem after the public finds out it might bump into film greats such as Ashton Kutcher or Megan Fox at the local restaurant or bar.
The rest of the world doesn’t know how to pronounce ‘Des Moines’? They will after they see Megatron land on the gold-plated dome of the Iowa capitol building and hear LaBeouf scream, “We have to save ‘Duh-Moyn!’”
Iowa wins and filmmakers win.
So while there has been some abuse of the tax credit program, we can’t allow those few missteps to ruin the entire program for everyone.
Because that would be absolutely absurd.