Pounding music, hot food and cold beer are three things people expect at a music festival like 80/35.

What some may not expect is that a lot of the grub, beer and tunes were being served up by local Ames businesses.

For tunes, Ames’  105.1 Channel Q was on the scene, broadcasting live and giving out promotional items.

The Clear Channel-owned radio station sponsored the event, along with sister-station Capital 106.3.

Tony Tarbox, host of Channel Q’s afternoon show, said the connection came about through local music.

“It’s 100 percent about relationships,” Tarbox said. “We’ve had a long and very good relationship with the Des Moines Music Coalition because of our support of local music.”

Channel Q also sponsored last year’s inaugural event.

“Being tied to them since they’d been going, it was a really easy marriage,” Tarbox said.

For hungry revelers, Welch Avenue establishment Smiles & Gyros was there, serving up both gyros and the company’s infamous “superdogs.”

“Folks were excited to see someone from Ames there,” said Mara Spooner, manager of Smiles & Gyros.

The company had a hybrid stand at the event, newly built to serve both its products.

Three carts continued to operate in Ames over the weekend, but those at 80/35 appreciated the change of scenery, Spooner said.

“They had a lot of fun. It’s very fun to be at live music,” Spooner said. “We always have fun getting off of our little street corner.”

Finally, the weekend might not have been complete without beer from Olde Main Brewing Company.

As the primary beverage sponsor of the event, Olde Main had five varieties of draft beer on tap throughout the weekend and provided them to an enthusiastic crowd.

Matt Sinnwell, outside sales manager for the Ames brewer, said 80/35 represents an opportunity for visitors from around the state to try its craft brews.

“It’s a great opportunity to have a local product at a local event,” Sinnwell said.

The brewer began bottling its product in May 2008. It, with a few exceptions, is now available statewide.

“We have five distributors around the state. We’re river to river,” Sinnwell said.

That means many 80/35 attendees who sampled Olde Main beer for the first time can get it at their local grocer.