The Roasterie: Coffee with a mission
August 24, 2008
With school schedules forcing people out of bed at earlier hours, The Roasterie’s coffee has the answer for anyone as they begin to adjust to their morning routines to early morning classes.
The Roasterie’s coffee is sold at cafes across campus, including the Design Café in the College of Design, Bookends Café in Parks Library and the MU Market and Café in the Memorial Union.
Danny O’Neill, founder, president and owner of The Roasterie, discovered his love for coffee while he was an exchange student in Costa Rica, according to The Roasterie’s Web site, www.theroasterie.com. Since its beginning in the Brookside neighborhood in Kansas City, Miss., The Roasterie has expanded to Iowa State and many other colleges throughout the country, including Ohio State University, the University of Kansas, the University of Missouri and the University of Southern California.
Brandon Briscoe, marketing associate and art director with The Roasterie, said the company decided to spread its wings to Iowa State for many reasons. Finding a location with an ample supply of young people was key. The company aims to attract students to their products, so students will continue to order Roasterie coffee online long after they graduate.
The only other conveniently located coffee competition is the recent addition of Caribou Coffee at the Hub, and Starbucks Coffee at Hawthorn Market and Café in Frederiksen Court.
With many convenient locations, regular coffee drinkers are able to get their fixes throughout the day while on campus.
Andrew Farley, sophomore in community and regional planning, said he drinks coffee on a daily basis, both at home and on campus.
“If I have class I will make a pot in the morning, and if I have breaks I go to the cafes,” Farley said.
Farley said he goes to Bookends Café most often and his Roasterie drink of choice is the vanilla latte.
Emily Bohach, junior in interior design, often visits the cafe in the Design Building, where many of her classes are located, and although she does not drink a lot of coffee, Bohach said she likes to order green tea.
Bohach said her visits to the cafe increase in number during dead week and finals, when she pulls all-nighters at the College of Design.
Although there is not a lot of competition on campus, Briscoe said in comparison “[The Roasterie’s] coffee is much more specialized” than others’.
Briscoe said the company purchases its coffee from places all over the world.
“There is no place we won’t buy our coffee from, as long as it’s exceptional,” Briscoe said.
The Roasterie also offers some Fair Trade-certified coffees, which means TransFair USA recognizes them internationally. According to The Roasterie’s Web site, it guarantees “that your coffee is produced with the greatest respect and compensation for the farmers of the countries of origin.”
Along with his business, O’Neill is also interested in giving back to the communities where he has obtained much of his coffee. He started the St. Drogo Foundation, which The Roasterie’s Web site said gives aid to schools “in Brazil, Costa Rica and Columbia.”
Briscoe said the company uses the foundation “to meet the tangible needs of the people we buy coffee from” and to create “an avenue for The Roasterie to touch the lives of some of the people in South America.”
Some signature blends available at the cafes include the Carmelotta, Berry White Mocha, Turtle Mocha, Zebra Mocha and a special medium roast, Cardinal and Gold, which is available at the MU Market and Café.
Where to find The Roasterie coffee:
— Design Café, in the College of Design
— Bookends Café, in Parks Library
— Business Café, in Gerdin Business Building
— Courtyard Café, in Lagomarcino Hall
— Gentle Doctor Café, at the College of Veterinary Medicine
— MU Market and Café, in the Memorial Union