Old bar, new changes
January 28, 2008
The Campustown bar scene will have a new member shortly, but it’ll be in a familiar place.
Sgt. Pepper’s will open shortly at 116 Welch Ave., the former location of Campustown fixture Phuel Bar.
Former Phuel bartender Josh Inyang described Phuel as a typical college bar.
“It was pretty much the typical bar setting, but in my opinion, I think the management could have been organized a little bit better,” Inyang said.
However, Phuel lost its liquor license in March of last year, which eventually forced it to close its doors.
The wife of Stan Rivera, former owner of Phuel, said he would not comment on the closing.
The establishment is now in the hands of Auggie Mendez.
Mendez is launching Sgt. Pepper’s and hopes to have it up and running sometime next week. He said he is going to transform the atmosphere in order to keep college students coming through the doors.
Mendez said comfort for customers is one of his top priorities.
“I feel like we’ve built a niche here,” Mendez said. “It’s on Welch, which is a prime location, and we feel like they will feel comfortable here to a point that is unlike anywhere else.
To achieve this level of comfort, Mendez has specific plans for improving on Phuel.
“It’s going to be totally different than Phuel. It’s going to be cleaner, and we’re gonna have a separate game room to move the pool tables into, and we’re going to have a small dance floor as well,” Mendez said.
Musically, Sgt. Pepper’s is going to concentrate on playing classic rock that students can relate to.
The walls will have a warm color scheme with lots of brown and burgundy and will be adorned with pictures of classic rock artists.
Once the bar has its feet more firmly on the ground, it will start hosting occasional live performances. Mendez’s other venue, Capone’s, 2518 Lincoln Way, is also focused on live music, and he wants Sgt. Pepper’s to have a unique atmosphere.
Mendez said the building has been remodeled to make space for the game room, and he may add dance cages.