Study finds female characters outnumbered in G-rated films
February 10, 2006
Male characters outnumbered females 3-to-1 overall in top-grossing G-rated films from 1990 to 2004, according to a study whose sponsors say the disparity diminishes the importance of women in children’s eyes.
“We’re showing kids a world that’s very scantly populated with women and female characters,” said actress Geena Davis, founder of See Jane, a program of the advocacy group Dads & Daughters that encourages balanced gender representation in children’s entertainment.
In the 101 animated and live-action films examined, 28 percent of speaking characters were female, and 17 percent of people in crowd scenes were female, researchers found in the study released Thursday by See Jane.
“It’s important for what kids watch that as far as possible, they see the real world reflected, to see men and women, boys and girls, sharing the space,” said Davis, co-star of the female-empowerment film “Thelma & Louise” and star of TV’s “Commander in Chief” in which she plays the U.S. president. “They should see female characters taking up half the planet, which we do.”
Davis and others involved with the study – titled “Where the Girls Aren’t” – planned to discuss the findings at a forum Thursday night in Los Angeles.
They said they hope to use the research to push Hollywood toward giving female characters equal time on screen and encouraging parents to vote with their wallets by choosing films offering balanced gender representation.
Spokesmen at Disney, which had the biggest share of films in the study, Paramount and Universal said studio executives declined to comment.
The results came as little surprise to researchers. Studies have found similar imbalances between male and female roles in films for adults and on TV shows, and anyone who channel-surfs or goes to the movies regularly knows anecdotally that men dominate the screen.
“There seems to be nothing new under the sun here,” said Stacy Smith, associate professor at the University of Southern California’s Annenberg School of Communication, who oversaw the study. “The only thing different is it’s G-rated films.”
Of the 101 films, 71 percent were animated or partly animated features. Among the films studied: “Finding Nemo,” “The Lion King,” “Monsters, Inc.,” “Chicken Run,” “The Princess Diaries,” “Babe,” “The Santa Clause 2” and “Toy Story.”