The Lifestyle: pizza delivery and pop radio
December 12, 2005
The pizza delivery man pulls into the driveway and walks up the stairs to the door.
Expecting an old man in a Geo Metro, the customer opens the door – the man is not old, though. He’s young – and hip.
Three of the four members of Des Moines band the Lifestyle are pizza delivery men.
The band is receiving lots of attention with its 105.1 Channel Q-sponsored show Friday in Des Moines and their single being added to regular rotation on the Clear Channel station.
“We’ve heard it on the radio,” says vocalist/bassist Mason Viera. “I guess it gets played pretty frequently. Three-fourths of us are pizza delivery drivers, so we just listen to the radio while we’re driving so we’ll hear it then.”
The Lifestyle
Where: House of Bricks, 525 E. Grand in Des Moines
When: 6 p.m. Friday
Cost: $5 in advance,
$6 day of show
The members of the Lifestyle say they appreciate all of the publicity and the station’s support of locals bands.
“It was awesome because it got added to regular rotation,” Viera says.
“I guess there was a demand for it; people would request it. Everyone over there is totally awesome; they’re really super supportive of the local music scene, adding bands like us and the Envy Corps, who we’re kinda friends with and we really like their music. It’s really cool that it’s a Clear Channel station and, as corporate as that can get, they can still pull strings and help out local bands like us and the Envy Corps.”
This support in central Iowa is helping the band’s fan base grow locally.
In the past, they have played on national tours to help spread their music further.
“While we were in school, we’d do a month or a three-week tour on our breaks. We’ve gotten a really mild response from it but with MySpace and the Internet, it makes it a lot easier to get in touch with people who are outside of Des Moines. We can keep in touch with them via the Internet. It’s growing steadily; we’re looking forward to seeing how big it can really get once we actually record a product and people can buy it in stores everywhere and online and stuff like that.”
The band is now trying to write songs and practice for its full-length album that is scheduled to be completed in 2006.
The band gets together every day for up to five hours to practice, Viera says.
“We’re used to [practice] right now,” he says.
“We’ve trained ourselves to do it, we’re done with school, we’ve all graduated or dropped out, we’re used to waking up early and going to class and stuff like that, but this time we’re waking up and going to practice.”
The Lifestyle has been together for more than four years and has withstood all of the typical problems that cause bands to fall apart. That solidity has enable the band to look beyond the petty line-up issues and make strides in its career. These strides include networking with other bands, such as Chicago’s mega-popular Fall Out Boy, who, at its most recent concert in Des Moines, took the time to dedicate an old song to the band.
“We played with them in Iowa City and Davenport and it was an old song of theirs that they used to play a lot and then kind of stopped,” says guitarist Zach Johnson.
Fall Out Boy’s climb to the top has given hope and inspiration to dozens of bands hoping to get their music heard.
“I hate to use them as an example, but bands like Fall Out Boy, where four years ago I would never have dreamed to see them dominating airwaves or TRL, and it’s awesome because I can remember when we met those guys at a venue in Iowa City called Gabe’s Oasis and there were literally 10 paying customers there and no one knew who they were,” Viera says. “It’s just really sweet to see that kind of music making such an impact and being able to get on mainstream radio and mainstream music television and stuff like that, so it’s always sweet to hear success stories like that, knowing the guys makes it more personal for us.”
Despite all of the fun, the band does have goals for its future.
“We’re very proud to be from here and I love the fact that we can get attention and exposure and not be from big-city Chicago or move out to California or anything like that. Bands have their lifespan and it can be short or, hopefully, it can be a longlasting thing. I just want to see how long we can go.”