The fast-paced, cutting-edge worlds of fashion and music are more often associated with New York clubs and Paris runways than Des Moines, but style and music will converge there Friday when the Greater Des Moines Music Coalition presents its latest event, Fast Forward: Music Meets Fashion.

The music of four local DJs will echo in the House of Bricks as models show off the latest looks from Des Moines’ hippest boutiques and salons.

“It’s designed to bring together the young and stylish crowd as a community supporting live music and entertainment,” says Fritz Junker, executive director of the coalition. “It will be creative and innovative. Hopefully with lots of hot and sweaty dancing.”

The event is also designed to help raise awareness of the Des Moines Music Coalition and encourage people to become members. The DMMC is a nonprofit organization committed to building a stronger and more diverse live music economy in Des Moines.

“We want to raise awareness about our cause because the more people that support it, the more events we will be able to throw for them,” Junker says.

Like every Fast Forward event, Music Meets Fashion will provide music to dance to and a chance to network with Des Moines’ trendy, hip crowd.

Models from Peak Model + Talent Management, the largest modeling agency in Iowa, will walk down the runway wearing styles from Rick Mosley Salon and Melrose Boutique, one of the trendiest fashion stores to hit downtown Des Moines’ growing East Village.

“The idea of mixing music with fashion is not a unique one, and other venues have done it before,” said DJ Brad Goldman, event co-organizer. “But we are nonprofit and that gives us a grassroots approach. All the hard work we’ve put into this is just because of our love for the cause and the organization.”

DJ Oz, Rich B and Don “Magic” Juan will join Goldman to collaborate and spin music.

“The best way I can describe what our sound will be is funky house music, which is like techno but with some vocals,” Goldman says. “It’s more commercial friendly, but you still might not hear it on the radio. It’s predominately independent label dance music.”

Goldman says they are excited to focus on a group of people that is social, stylish and has fun.

“Even though alcohol will be available for those over 21, it’s an all-ages show,” Junker says. “We want to make sure we can get to all different kinds of people.”

Goldman says Junker is trying to advance the Des Moines social scene for future generations.

“The members [of the DMMC] are absolutely great people,” Goldman says. “And Fritz has a good vision. He’s not just a guy who likes music and is trying to put on a great show. He links the success of music to the success of the economy and our young people.”