COMMENTARY: Money isn’t going to athletics
July 4, 2005
Iowa State is falling behind, way behind. If the most recent figures released by the NCAA and the Department of Education are any indication, the Cyclones are fortunate to win any sporting event. Iowa State spent $27.8 million on its athletic program in 2003-2004, according to the report.
That’s enough money to pay the entire Tampa Bay Devil Ray roster or enough to pay Michael Jackson’s legal fees. But, in the world of big-time college sports, $27.8 million is about as much as the loose change hiding in your futon. That number puts Iowa State dead last in the Big 12. Money doesn’t buy happiness, but it makes it a heck of a lot easier to compete in athletics. Not surprisingly, Big-12 juggernaut Texas leads the league, spending an awe-inspiring $83.4 million.
The last 10 NCAA Football champs each spent at least $15 million on their football programs in 2003-2004 — Iowa State spent $7.2 million.
I’ve heard many say that Iowa State doesn’t need to win championships, just be competitive. The problem is even the so-called “have nots” of the Big 12 are raising funds at a ridiculous pace, while Iowa State has to save pennies just to pay assistant coaches.
Iowa State needs financial support now more than ever. If they fail to get involved in college sports’ version of an “arms race,” it is likely they will not be able to sustain this recent stretch of success.
The academic crowd will argue that Iowa State has far greater needs financially than athletics. Successful athletic programs, however, have a far-reaching positive influence on the entire institution, including increased enrollment numbers.
I’m only one person, but if it wasn’t for Fred Hoiberg, Dedric Willoughby and Troy Davis, I would be writing for the University of Southern California student paper and chasing after Matt Leinart’s leftovers.