Unless you’ve been virtually cut off from the world of sports in the last week, you’ve heard about or seen Randy Moss’ end zone celebration during the playoff game against the Green Bay Packers last weekend.

Moss scored his second touchdown of the game, and then pantomimed pulling down his pants and mooning the Packers fans.

Was it classy? No. Was it necessary? No.

Was it entertaining? Definitely.

For the thousands of fans and sports writers out there saying that NFL players should be ejected immediately, or suspended for a game for excessive end zone celebrations, give me a break.

As much as fans don’t want it to be, the NFL is a business before a sport. Randy Moss and Terrell Owens are businessmen before athletes. It’s a shame that it has come to this, but we have nobody to blame more than society itself.

America loves drama, and these celebrations are entertaining.

If they were such a bad thing for the sport, then why must the media insist on playing them over and over again on TV? If what they’re doing is so terrible, then why give these guys more attention, which is exactly what they want?

Why do we give them attention? Because that’s what America wants to see. Guys like Terrell Owens are great for any sport.

Joe Horn making a Verizon call after a touchdown isn’t going to hurt anybody, except maybe employees of AT&T.

The reason these great players feel the need to do these extravagant celebrations is simple, at least to me.

Football players obviously must wear helmets. Therefore, how often do fans get a chance to see their faces?

Compare that to a professional basketball player. Basketball players are visible during 100 percent of a game, but football players’ faces are never seen on the field. Take Iowa State’s athletes for example. Who would students more likely recognize in a class, Todd Blythe or Jared Homan? Jared Homan, of course. His grill is all you see when you go to a basketball game.

When students sit in the 25th row of Jack Trice Stadium on a Saturday afternoon, they don’t have binoculars looking to see what freshman stud Todd Blythe looks like.

So why blame Terrell Owens for pulling out a marker after a touchdown and getting a nice endorsement deal with Sharpie? These players think exactly like Puffy when they say “It’s all about da Benjamins baby.” That classic rap line fits the NFL and other professional sports perfectly.

There obviously needs to be some sort of control on the celebrations, but nothing more than a 15-yard penalty for delaying the game.

If a player does it enough, it will truly start to affect his team. Teammates will then start to get on the selfish players about it and if they continue to do it, well, they probably won’t have a job much longer.

All this junk about suspending players and ejecting them for having fun in the end zone is an absolute joke.

There are guys who don’t act like the cast of “Jackass” when they get in the end zone. Guys like Jerry Rice and Larry Fitzgerald score touchdowns and go straight to the refs with the ball, and those guys are extremely classy.

But in today’s world, classy doesn’t sell jerseys.