There are endless ways a band can make it, but Casey McPherson, vocalist/guitarist/keyboardist of the Austin, Texas-based rock quartet, Endochine, says the band took an old-fashioned approach.

“Rehearse, rehearse, rehearse — and drink a shitload of whisky,” McPherson says.

Endochine’s hard work seems to be finally paying off. After spending years in the well-respected Austin music scene, McPherson says Endochine finally got serious and decided to put itself first — a decision that seems to have paid off.

This summer, the band released its debut full-length album, “Day Two,” which the band recorded and released without the support of a record label.

“It gave us full control over the music and art,” McPherson says. “There’s a reason that a lot of bad bands are big: You put a few million dollars into an album, not matter how bad it is, it is going to get exposure.”

Self-releasing albums is not new, but what makes Endochine worth noting is the band probably could have been signed to a major label but chose another route that has allowed it to keep control over its music.

“We played a bunch of big label showcases, and we found out that a lot of those people are really … slimy,” McPherson says. “They didn’t like that we had two singers, they didn’t hear a hit. But if you’re lucky enough to end up in a city with a radio station that plays good music — hurray.”

Although originally slated for release only in Texas, the band was able to sign a deal with indie label FreshTracksMusic and have “Day Two” distributed nationwide. Reviewers who landed a copy of the album agreed that the band’s progressive rock sound warranted mainstream attention, comparing the band to the likes of rock royalty Radiohead — a comparison McPherson says isn’t accurate.

“It bums me out because I see a lot of other influences like Bucklin, U2, Zeppelin, The Beatles and even Rufus Wainwright,” he says.

Radiohead worship or not, no one can dispute the sincerity of Endochine’s message, which McPherson says is the heart of the band. “We would have never recorded and toured on an album if we felt we weren’t trying to tell people something,” McPherson says. “Maybe not give them answers, but a least stir up an emotional response.”

Although its message stretches across human emotion, the core seems to be love and how it is absent from American culture. A point that has recently been driven home for McPherson now that the band has had the chance to tour and interact with people many places.

“We’re so concerned with money and how successful we are at our jobs that we’ve forgotten how to love each other,” he says.

Since the release of “Day Two,” the band has had the chance to begin touring the nation to promote the album, which has been tough considering they have to do it all themselves with nearly no label support.

“It’s been hard to get out of Texas,” McPherson says. “If we played Texas rock or Texas country, we’d be on a tour bus.”

Who: Endochine

Where: M-Shop

When: 9 p.m. Saturday

Cost: $6 students, $8 public