What is one of the best things a college student can hear? Twenty percent off by showing an ISU Card.

Angie Peterson, owner of a new framing store, Art & Soul, said she wants to make students feel welcome by getting them affordable prices on great art. She said she would like to work more with students.

Art & Soul, 504 Lincoln Way, is a professional framing store that also sells art, posters from all major artists, wedding accessories and rentals.

The name “Art & Soul” is because art is good for your soul, Peterson said.

“Art is what makes you feel good,” she said.

The store specialty is memory boxes, Peterson said, but she is still trying to get to know what people are looking for in Ames.

“Our niche is customization and personal selection,” Peterson said.

She said her employees are very important in the process, because the job they do is very labor intensive and detail-oriented.

“Employees are key because they are working on the final product,” Peterson said.

Peterson said she tells her employees something very important.

“Everything you do in a framing shop, you are responsible from start to finish,” Peterson said.

Most beautiful art in restaurants is just poster art that has great matting, Peterson said.

Peterson has Ray Norine, who Peterson calls a “talented framer,” frame her more expensive art pieces.

Norine said he has been framing for about eight years and took up the trade because the business he retired from required carpentry.

His favorite material to work with is oak, Norine said.

Peterson also owns the Market Street Gallery in Gowrie, which she bought four years ago.

She has been dealing with all kinds of art for the past four years, Peterson said.

“We have access to all major artists and deal with the secondary market,” she said.

The secondary market is where art dealers can purchase sold out prints, she said.

Of all the valuable art Peterson frames, certain pieces stick out in her mind.

“They’re all valuable,” Peterson said.

“But the pieces I feel the most honored to have framed was a Medal of Honor or POW artifact.”