Fashion and fun come together at *Zushy’s ‘Z*Town’

Alicia Mcghee

Music, models, runways, fashion — all the elements needed for a sexy fashion show in … Ames?

The alternative fashions of *Zushy, 2406 Lincoln Way, are once again collaborating with Electric Kingdom Productions for an entertainment event series titled “Dziner Muzik: 12 Nights of Fabulous Music.”

“Basically, we’re having a series of different events to expose people to different things they usually wouldn’t see,” says Liza Kindred, *Zushy owner.

The next *Zushy event will be the store’s fashion show, “Z*Town,” on Saturday at a warehouse at 320 Main St. in downtown Ames. The extravagant show, which will begin at 8 p.m., will feature several eye-catching attractions, Kindred says.

“The show will be crazy,” she says. “For the fashion show, we’re reenacting Venice Beach in the ’70s, with skateboarders, fire-breathers, henna-painters, jugglers and much more. The temperature will literally be hot.”

After the fashion show, the *Zushy crowd will reconvene at Bali Satay House, 2424 Lincoln Way, at 9 p.m. for dancing and drinks.

“The fashion show will be during the day and Dziner Muzik will be at night,” Kindred says. “It will be an outgrowth from [the last dance party].”

The “Dziner Muzik” series was launched Jan. 25, with its first event held at Bali Satay. During the first night’s events, the restaurant was transformed into a nightclub. Lights were dimly lit, a disc jockey stand with a slide show display behind it was set up and tables were pushed aside to make room for a dance floor.

At the disc jockey stand, John Solarz and Christopher Hyde, DJs at Boheme Bistro, 2900 West St., worked the turntables. Last October, Solarz and business partner Adam Ferry collaborated with Kindred to create a line of T-shirts sold at *Zushy.

“We’ve had a good flow with [Kindred] since she started her business with the T-shirts,” Solarz says. “For the “Dziner Muzik” events, my design partner [Ferry] and I were asked to do the artistic aspect of the show, so we created slides and projected them against the wall behind the DJ stand. We’re not trying to be ‘big city,’ but we are pulling from some of those elements.”

Solarz says visuals have become an important part of the entertainment in the nightclubs, and Bali Satay is an appropriate venue for such an event.

“It is really accommodating at Bali to set up our DJ stand and the slide projection,” he says. There were DJs experimenting with four turntables, Solarz says.

Solarz says the main purpose of these events is to show the Ames public new things.

“It’s a great integration of urban culture and the cultures that exist in Ames,” he says. “It will definitely expose people to a new kind of music, which is unique for Ames.”

The connection between *Zushy’s clothing and Solarz’s style of music is obvious, Kindred says.

“We got involved to promote this kind of event with our products,” she says. “Many of the clothes at *Zushy have that alternative, underground appeal to it — it goes along with the music, which is much like what we play in the store.”

There will be one show each month, with times, dates and locations to be announced, Kindred says.

“It’s all about having fun and exploring the cultures of Ames at different venues throughout [the city],” she says.

“We’re trying to capitalize on our success by helping others — not just for us, but for the customers to enjoy as well.”