With the multitude and variety of events going on in Ames this weekend, a local group is offering yet another alternative.

Isolation Entertainment, a company started by ISU students to spread the word about their favorite genre of music, is sponsoring a little something they like to call a “multimedia music event.”

Others might call it a rave, since Isolated Entertainment is all about electronic music and all of the sundry subgenres that fall under that umbrella: house, hardcore, big beat, trance and the like.

Isolated’s first event is Friday night south of Ames at a location yet to be determined. The party, called Sanctity, is a showcase for those making noise in the electronic music circles around the area.

“We want to bring good talent; we want to throw our parties and we want to get our name across,” says Adam Delaney, Isolated DJ and sophomore in pre-business. “We’re going to bring in different types of people, different types of music and it’s going to beat you every single time.”

DJs become involved with Isolated because they believe the company can help them get their music out.

“We can take what is really neat and really creative to them and bring it to other people,” Delaney says. “That’s what people are really looking for. They’re looking for something new, creative.

“[We] bring to this industry what nobody’s ever seen before. We can definitely do that for them. We want to definitely get them good exposure and get a good reputation behind their name.”

Andrew Rinner, DJ and co-founder of Isolated, says the group plans to put at least a couple years worth of work into helping the Ames electronic scene gain some momentum.

“It’s actually picking up; we’re hoping to really get it going popular within a couple years,” Rinner says.

“We’re planning on doing stuff in Ames for the next two to three years.”

Delaney says there is a lot of potential for growth in Ames, as far as electronica goes.

“I think there’s a lot of room to expand. We have a really good base,” Delaney says.

“There are a lot of kids who really like the music, but they don’t really know a lot about it. I think most of the younger kids, they’re definitely getting into it and they’re exposed to it more from the mainstream, which is great. I definitely think that’s a plus.”

Delaney says most of the music people usually associate with electronic music, such as more familiar artists like Fat Boy Slim and Chemical Brothers, is really only a small part of the whole.

“Trance and house music are definitely the big guns in the electronic industry right now,” Delaney says. “Moby is more oriented toward more of the house. Paul Van Dyk, Paul Oakenfold or Sasha and Digweed are just tearing up the trance charts. Those are probably the biggest names out there right now and the most mainstream in that area.”

Isolated wants to give those with an interest in electronica a few more options and new sounds to explore, Delaney says.

“What we’re trying to do is encourage them to maybe branch off and listen to non-mainstream and maybe get into the more different things,” he says.

“There’s a lot of electronic music out there that people don’t realize. There are so many genres and that’s what we’re trying to ultimately get out there; to get kids to open up their minds and realize there’s different music out there that they may like or may not like; just trying to expose it to them.”

Isolated is always working to expand its roster to include different kinds of members, Delaney says.

“Right now with Isolated Entertainment, we have about half a dozen to a dozen DJs,” he says.

“We are always open to finding new and great talent. We don’t want to say you cannot be a part of the group because you spin a certain type of music or like a certain type of music.

“I’d like to even expand more into hip-hop,” Delaney adds. “Anything that’s out there; I’d love to see it be incorporated into our shows, what we put out and what we stand behind – as long as it’s good music.”

Isolated is even looking for involvement from acts that normally wouldn’t be associated in electronic music circles, Delaney says.

“It really doesn’t even have to be electronic based,” he says. “I personally enjoy all types of music. It’s definitely not restricted to what people would think of as `electronica music.'”

“I would be open to rock music if it held the image of what we want to bring across to the crowd,” he adds. “I’m totally open to anything like that.”

Delaney says the image they have in mind basically consists of “free expression, for the most part; being able to bring across political ideas, new ideas, all in general.”

Sanctity is also being thrown partially in conjunction with Earth Day. Delaney says the well-being of the environment is an issue Isolated stands behind.

“We want people to embrace other issues than just music,” he explains. “The earth and the environment are very important things to let people know that it’s important to us too. We want to get out there, we want to show people a good time, we want to show people that we’re not just about the music, we’re about things much bigger than that.”

Rinner says Isolated plans to keep events like these going throughout the summer and continuing months.

“We’re going to have a party in May and on June 8,” he says. “We’re already planning one for July and August. We’re planning to have events basically every month, depending on our turnout and how they go.”

Those interested in attending Sanctity can find information on Isolated’s phone information line at 515-830-2188 or on their website at www.mi-6.8m.com or www.isolatedentertainment.com