Don’t be offended by the use of the “F” word this month.

The “F” word is being promoted with a number of pins and cards explaining a new definition of “F” – feminism.

The “F” word campaign, part of Women’s History Month, was designed to educate the ISU community about feminism. The campaign was created by Carrie Scott, senior in graphic design.

“Feminism evokes negative feelings in people that makes them not want to have anything to do with it,” Scott said.

“The purpose of this campaign is to educate people and let them know what feminism really means.”

The campaign, which includes a 1.5 inch “F” button, came to life last fall when Scott met with Penny Rice, Women’s Center coordinator. Scott and Rice wanted to find a way to let people know that feminism isn’t only about oppression of women, but also includes oppression based on race, sexual orientation and ethnicity.

“There is a great deal of fear and lack of understanding in our society about what it means to be a feminist,” Rice said. “Because of the backlash feminists face, many women refuse to define themselves as feminist, while they agree with the definition of a feminist.”

The button comes with a card that explains the true meaning of feminism, both designed by Scott. She said the card will help people to better understand what being a feminist is about.

“The basic beliefs of feminism benefit all of society,” Rice said. “Thinking, believing and acting that both women and men are equal and deserve the same opportunities and rewards is not popular because the powers in place benefit if the masses are not cooperating.”

Rice said the campaign will help people identify others who feel the same way about feminism.

“We hope that [through the pins] networks will develop, and from that eventually will work to improve the environment for all,” Rice said.

The “F” buttons are free and will be available at Women’s History Month events.