What’s eating Dave Matthews?
February 4, 2002
Ben and Jerry’s, the frozen delicacy deities responsible for ice cream innovations such as witty flavor names (Urban Jumble, The Full VerMonty), hippie company values and a marketing scheme that somehow convinces women it is better to cry into a $5 pint of Chunky Monkey than a $3 or $4 gallon pail of vanilla, has neared what is possibly its finest moment: a flavor inspired by Dave Matthews Band.
Unbelievable. Ground-breaking.
Following the recent success of other flavors based on music acts such as Cherry Garcia (The Grateful Dead) and Phish Food (Phish), the humble ice cream company has teamed up with DMB and SaveOurEnvironment.org to help stop global warming, reduce CO2 emissions and thwart diets everywhere.
One Sweet Whirled, a play on the DMB song “One Sweet World,” will hit grocery stores everywhere in February, featuring caramel and coffee ice creams with marshmallow and caramel swirls and coffee-flavored fudge chips; the environmental campaign will follow in early April.
The DMB-inspired flavor is certain to be a hit, so Ben and Jerry’s should start forming a list of other music-related varieties and promotions that will tap into other markets.
Here’s a brief list to help them get started:
1. Limp Bizkit’s Nookie and Cream: The ice cream company would definitely pick up the violent, backwards cap-wearing demographic with this limited edition version of Sweet Cream w/ Cookies, featuring miniature chocolate starfish mixed in with the cream and broken chocolate sandwich cookies.
In addition, 5 percent of the variety’s sales could be devoted to an anger-management seminar conducted by Fred Durst.
2. `N Sync’s French Silk Pie Pie Pie: Ben and Jerry’s should try to get a piece of the pop life before it fades out, and what better boy band to draw in the teeny boppers than `N Sync? With smooth chocolate shavings, crumbled pie crust and collectible containers featuring the boys’ smiling visages, this flavor is sure to “gone” minutes after hitting the freezer shelves.
Possible advertising slogan: God must have spent a little more time on this ice cream.
3. Eminem’s Little Colored Candy-Coated Pellets of Chocolate: As one of the most popular candies on the market, little colored candy-coated pellets of chocolate seem like they would be destined to be paired in an ice cream flavor with one on the most popular rappers in the world, Eminem.
As part of Ben and Jerry’s advocacy of social change, a certain percentage of the sales of Little Colored Candy-Coated Pellets of Chocolate could be donated to the ACLU and other Free Speech organizations to help stop censorship.
Perhaps it would be simpler to call the flavor “Eminem.” Or not.
4. Weezer’s Nutty Holly: Ben and Jerry’s could easily reach the sweater and glasses crowd with this nutty variety, featuring pralines, honey-roasted peanuts and sugar-glazed almonds in coffee-flavored ice cream.
Weezer, Ben and Jerry’s and Goodwill could pool their efforts in a mass clothing recycling effort to outfit the needy in vintage brown corduroys and olive green cardigans.
5. Creed’s Higher Fryer: Now seems as good a time as any for Ben and Jerry’s to cash in on the one ice cream variety dominated by Mexican restaurants: fried ice cream. The confection company could deep freeze the fried ice cream immediately out of the deep fryer, making for an almost-heavenly flavor sure to be greeted by consumers with arms wide open.
Each pint of the ice cream would come with the number for a Crisis of Faith Hotline, courtesy of Ben and Jerry’s, Creed and a coalition of the national Christian denominations.
This is only a short list, of course. The possibilities for Ben and Jerry’s are endless. The over-priced mainstream music market and the over-priced specialty ice cream market seem a perfect fit.
All they need now is a creative genius to imagine and market their new sonic flavors.
Jon Dahlager is a junior in journalism and sociology from Cottage Grove, Minn. He is arts and entertainment editor of the Daily, and if he had his way, Ben and Jerry’s would be producing his personal flavor of ice cream called Shake Your Jon-Bon.