Bi-Fi Records can’t seem to do wrong.

Patrick Fleming, Bi-Fi co-founder, received a call on the morning of Jan. 23 notifying him of an almost unheard of feat.

“I wanted to leave work and do something,” Fleming says. “It’s something big you work toward and have to capitalize on it when the opportunity arises.”

The big news was that local rock quartet Keepers of the Carpet had debuted at an unprecedented No. 82 on College Media Journal’s Top 200.

CMJ is a weekly national publication that compiles college radio stations’ new album playlists.

Fleming says Bi-Fi utilized the services of Tinderbox, a PR company out of Minneapolis specializing in promotion and booking. Their job was to get Keepers’ self-titled debut into the hands of college radio programmers across the country.

What’s more is that Fleming says the album could chart even higher after receiving periodic updates from Bi-Fi’s Tinderbox representative.

“Either they’re doing a hell of a job, or we’ve got a great album on our hands,” Fleming says.

Chances are, it’s both. Tinderbox has worked with moderately successful regional artists Manplanet and Brenda Weiler.

“Pat [Fleming] called last Wednesday at 9:30 to tell me,” says bassist Zack Smith of their achievement. “I had a feeling of shock. We felt it would chart, but this exceeded our expectations. It was really exciting.”

This national attention has done more than just garner attention on a local level.

“It definitely made an impact on our Web site,” Smith notes. “We’ve received a lot of positive e-mail from across the country.”

Fleming knows how national attention can affect the Bi-Fi stable already.

“National exposure is worth a lot,” he says, commenting on Poison Control Center’s sound bite featured on National Public Radio late last year. “We were selling 40 copies of `The Go-Go Music Show’ disc a week to places like New York, Florida and the West Coast.”

Fleming notes Bi-Fi intended to promote earlier releases like Pookey Bleum’s “Lo-Fi Rainbow,” but believed it to be slightly inferior to Keepers’ latest effort.

“If we had the money, we’d do it with all the bands. Keepers of the Carpet have the ability to put it on the line and go out on the road to promote the album,” Fleming adds.

Fleming doesn’t want this to diminish the quality of other Bi-Fi artists like Frankenixon.

Has this newly acquired popularity changed Keepers of the Carpet? Hardly. High attendance at recent shows has allowed them the freedom to purchase a much-needed van.

So, with a van, what’s next?

“Launching into a nationwide auditory assault,” Smith says.

Let the Magic Carpet Ride tour begin.