Harry Potter fans have been anticipating this weekend when the new movie “Harry Potter and the Sorcerer’s Stone” appears in theaters. And tickets are going fast.

One show playing Saturday morning is already sold out, said Lee Dencklau, assistant manager of Movies 12, 1317 Buckeye Ave.

“Phones are ringing off the hook,” Dencklau said. “There was a short line on Monday and since [then] there has been a steady trickle of people.”

It’s the story of one young boy that has captured the world, and now it’s the story that will capture the box office.

People from young to old have enjoyed the tale of young Potter, creating a sensation that has crossed over into almost every marketable realm available.

“[Author] J.K. Rowling has made it into a very big and marketable thing,” said Susan Yager, associate director of English and instructor of the honors seminar “The Potter Phenomenon.”

From the time of the book’s first release, kids that are learning to read have been able to enjoy the book with their parents or grandparents.

“Students have experienced a saturation that is nothing like what I’ve seen before … They’ll read the book and use words like Hogwarts or the Invisibility Cloak as code words,” said Tom Emmerson, professor of journalism and communications and Harry Potter enthusiast.

Fans feel they can associate with the books’ fairy-tale-like appeal.

“Many people can relate to Harry Potter through the Ugly Duckling story, or it even relates to the story of Luke Skywalker,” Yager said.

Though most people who have read the story want to see the movie, some have reservations.

“At first I didn’t want to see the movie, because I really liked the books, and I wasn’t sure that the movie wasn’t going to be accurate,” said Amy Holland, senior in English.

Many other people are excited for the movie to come out.

“I loved the book, and the movie looked like just what I had imagined,” said Jahanzeb Zulfiqar, 145 Campus Apt. 3.

Some people expect the movie to influence the viewers into dressing up like characters while at the show.

“I believe a lot of people will be dressed up there, kind of like with the Rocky Horror Picture Show, only it will be the younger kids dressing up,” Emmerson said.

Tuesday, he dressed up as a character from one of the Harry Potter books to read to elementary kids in the Nevada schools, but he doesn’t plan on going in costume to the actual showing of the film.