The year’s ultimate sports championship, Super Bowl XXXV, has come and gone. Left in its wake is the gossip — not about the game, but the advertisements.”The commercials have become a major attraction to viewers because they are often so creative and clever that they make up for even a dull football game,” said Thomas Beell, professor of journalism and mass communication. “I wouldn’t be surprised if 25 percent of the people who watched the game watched only for the ads.”Beell said the Super Bowl is known for being the place to see new products.”[Viewers] expect the ads to be spectacular,” Beell said. “This year I thought a lot of the spots were pretty average.”The cost of a 30-second spot during the Super Bowl is around $2.2 million, which works out to $73,333 per second, according to a report by The Houston Chronicle. With costs that high, advertisers have to pack a punch to make the most of their advertising dollar.It is not just new products that viewers are looking for. The entertainment value that can be found in ads broadcast during the Super Bowl is also a factor, said John Eighmey, chairman of the Greenlee School of Journalism and Communication. “A good ad has to sell and not just entertain,” Eighmey said. “It is humor that gives [Super Bowl ads] the most entertainment value.”Eighmey said humor is used by a majority of advertisers in the United States. “Sixty percent of ads are humor based,” Eighmey said.A poll done by USA Today listed favorite ads from the Super Bowl. Among the favorites were spots done by Anheuser-Busch, E-Trade, VISA and PepsiCo.Putting a new spin on the “Wassuup” campaign worked well for Budweiser, Eighmey said.”I thought that it was a very strategic decision to feed off of what they had already done, in freshening it up,” Eighmey said. “It was totally insightful about communication with young people … very admirable advertising.”Some ads were not successful. Among the least favorite were commercials by Pepcid Complete, Subway, Verizon and Blockbuster. Spiro Kiousis, assistant professor of journalism and mass communication, specializing in public relations, said there are a number of things that can make an ad flop.”No one wants to be waiting for the punch-line and have the pay off not worth waiting for,” Kiousis said. “Ads should have creativity, speak to the intended audience and have an element of surprise.”Kiousis also said Super Bowl ads set an agenda for the advertising industry.”For any piece of advertising to work it must first be seen, and to be seen it must be different,” Eighmey said. Eighmey said there are several things to think about when looking at advertisements that will work and that will be noticed by viewers.”Is it different smart or different dumb? Don’t be different dumb,” Eighmey said.The Ad Club will meet Wednesday at 7 p.m. to “toast the best and roast the worst” of the Super Bowl ads, Eighmey said. The club will meet in Hamilton Hall, room 102. All students are invited to come and join in the discussion.