A bright future looms on the horizon for business majors as changing technology and trends increase the demand for business graduates, College of Business personnel said. “The job market for business students is excellent and competitive all at the same time,” said Steve Kravinsky, director of the Business and Liberal Arts and Sciences Career Services. “The job market is steady at a very high level.” The economy has contributed to the increase in the availability of jobs for business graduates, Kravinsky said, and the job market has been increasing year to year since the early ’90s. The College of Business Career Services reported that 93 percent of the December 1999 business graduates registered with the career services obtained professional positions after graduation. “I think the job market is thriving. There is a whirlwind of opportunities out there. It is amazing,” said Heather Urfer, senior in marketing, who will graduate in December. As use of the Internet expands, the increasing trend of e-businesses will change the patterns of employment in the business world, said Mary Beukema Harms, director of marketing and alumni relations. Harms, adjunct instructor of marketing, said she does not necessarily think the demand in the job market will decrease but the demand will change. She said the Internet will cause job titles and responsibilities to shift but will not take away the human relationships necessary in the professional world. “While the Internet has taken jobs away, it has also created jobs,” she said. A reason for the increase of jobs for business graduates is that e-business leaders realized that in order to succeed, they need more of a business background, Harms said. This includes hiring more business graduates. Michael Gens, assistant director of development research for the ISU Foundation, said since he was searching for a business-related career in the mid-1990s he has noticed an increase in the availability of jobs. He also said he has noticed that students today are becoming more entrepreneurial in nature, and as entrepreneurs create more businesses, the demand for business graduates increases. Kravinsky said students with business majors such as management information systems, production and operations management and transportation and logistics are in very high demand, although they still will have to put forward effort to find a job. Urfer said she thinks Iowa State does much to assist students in the job search, but students need to put in twice as much effort themselves. She said she is researching companies on the Internet and talking to professionals from past internships and at career fairs, which already has landed her several interviews.