Some might call it greed; others might call it getting their fair share.

The NBA lockout continues between team owners and players with no real middle ground established.

Two weeks of the regular NBA season have already been cancelled, and more of the season could be missed if a resolution isn’t reached by this weekend.

At first glance, it may seem like a flashback from the major league baseball strike — greedy, spoiled primadonnas only wanting mo’ money, mo’ money and mo’ money.

The $2-plus million a year just wasn’t satisfying their lofty needs of three houses and a Planet Hollywood restaurant.

And we all remember how the baseball strike ended with disappointed and unsupportive fans and below-average game attendance. Not until the home-run race between Mark McGwire and Sammy Sosa did the most beloved American game capture its fans’ hearts again.

So what’s to be expected of the NBA lockout? Who is to be blamed — the greedy players or the greedy owners?

Neither. We’re to blame.

We’re the people who spend millions of dollars a year buying season tickets, $130 basketball shoes endorsed by Michael Jordan and replica basketball jerseys for our kids.

We feed on the competition and the unbelievable talent these athletes exhibit.

The owners make money because advertisers know that we, society, tune in on Sunday to watch the Chicago Bulls play the New York Nicks.

Let’s face it, if Michael Jordan does a dunk shot from the free-throw line during a game, it’s going to be the talk around the office or in class the next day.

Are the players primadonnas? Sure they are, and we make them that way.

So if the owners are raking in the money because of the super phenomenal performances of these athletes, the athletes should hold out for their fair share, no matter how big or small it is.

Hey, if you think they’re getting paid too much, quit making their money for them by tuning in and buying those Wheaties.

However, there’s always the possibility that the NBA players could lose their fans from the lockout, but all they’d have to do is stage a race to break a record and the fans would be back at their feet.