For once, Iowa State Coach Tim Floyd was able to take a timeout that didn’t involve his team’s struggles.

On Tuesday morning, the coaching legend made a crucial call that could change the complexion of more than just a Cyclone basketball game.

As part of the “Giving Kids a Shot” and Coaches vs. Cancer programs, Floyd told 19 wide-eyed youngsters at the Applebee’s Neighborhood Grill & Bar about the importance of taking care of themselves now in order to ensure their health later.

Floyd’s opening line, “I’m sure this is better than being in school today” couldn’t have rung truer.

The sixth-graders from Kate Mitchell Elementary were treated to a free meal from the restaurant and free t-shirts. But the most important part of their trip was the chance to hear Floyd’s message.

“The habits that you form now are so important for living a long, full life,” he said.

Floyd told the youngsters to make sure they exercise and eat right, and especially to try the much-dreaded vegetables.

“You gotta eat ’em. I didn’t like them when I was your age,” Floyd admitted.

Floyd also talked about a bad habit he started as a child, chewing smokeless tobacco. He pulled a package of Nicorette gum from his pocket to show the kids the result of a poor lifestyle choice.

Sixth-grade teacher Matt Ludwig said the opportunity for the students was tremendous.

“I think a lot of them were in awe. They’re used to just seeing him on TV or on the court,” he said. “They were just elated when I told them [Monday].”

Ludwig said that as his kids start a unit on health, Floyd’s talk will prove beneficial.

“I think they’ll make the connections and really take it to heart,” he said. “It’s been a great opportunity for us.”

The “us” included the Cyclone sweater-clad Ludwig, who was encouraged after meeting Floyd for the first time.

He said, “I think its important to have good role models in the community. It says a lot.”

Alice Moore, president of the Story County chapter of the American Cancer Society, agreed.

“What better role model can you get?” she said. “I think he has the capability of reaching every age group because he’s so well-known and well-respected.”

Missouri Coach Norm Stewart started the idea for the National Association of Basketball Coaches Fight Against Cancer. His idea has grown tremendously, and 168 college coaches are now taking part.

Of the 168 coaches, Floyd ranks fourth in money generated.

Micki Sanquist, the program’s development director, has also been impressed by Floyd.

“He does a great job for us,” she said. “It shows he’s really dedicated. He’s just really sincere.”

So far, ISU has raised $19,000 in the IKON three-point attack against cancer. Each three-point basket made by the ISU team earns $113 for the fight against the disease.

Floyd remains humble about his involvement.

“The American Cancer Society people are the ones doing the work,” he said. “We just thought it was a great idea for Iowa State. We’re just glad to be part of it.”