Volkswagen re-releases a blast from the past

Marty Forth

A blast from the past will hit North America in March when Volkswagen re-releases its beloved Beetle.

Six months before the rest of the world, the residents of Canada and the United States will have the option of owning the little Volkswagen “bug.”

Yahoo News Service has confirmed that Volkswagen is in negotiations with Paul McCartney, George Harrison and Ringo Starr to lend a hand with the publicity for the modern remake of the world’s best-selling car. It’s the ideal match — the Beatles, the classic rock band, selling the classic Volkswagen Beetle.

The marketing plan for the German-based auto maker will be made public on Feb. 11 in Atlanta, Ga., said Klaus Kocks, Volkswagen board member.

According to Car and Driver magazine, the new Beetle is “sleeker but honest to the original shape, safer, faster and filled with modern accessories.” The car scored a high eight on the magazine’s car rating meter.

The Volkswagen Beetle was originally designed in 1934 by Dr. Ferdinand Porsche.

As the British occupied Germany after World War II, they tried to interest car makers in their own country in taking over the Volkswagen company, which had been hurt by the war. But in a 1946 report on the Beetle, a British commission decided that “the car has more flaws than a dog with fleas.”

Saddled with those unfavorable comments, it arrived in North America in 1949. Even though it had a reasonable price of $1,280, only two were sold. But by 1968, 399,674 had been sold in the United States alone, making it the best-selling car of all time.

This year in Pueblo, Mexico, the 22 millionth “bug” will be built. Presently, the cars are only being built and sold in Third World countries, since the demand for them has been almost nonexistent since 1977.

Volkswagen plans on selling 60,000 new cars in the first year they are re-released.