The Veishea committee has decided that it is “A Time for Change.”

And with the announcement of this year’s theme come modifications not only of the celebration, but also of the participants.

Instead of being an event for everyone, this year’s Veishea will be an event for the “Iowa State University family.”

Many Veishea festivities will be limited to three target audiences — the ISU community (students, faculty and staff), alumni and the Ames community (“Cyclone family”).

For officials to identify just who is an ISU student or alumnus, students will be expected to present their ISUCards.

ISU alumni will receive a letter in coordination with the ISU Alumni Association, which will explain this year’s Veishea events and allow alumni to order tickets for the celebration.

Kathryn Whitaker, Veishea committee co-chairwoman, said this year’s Veishea celebration will focus on the people who really care about ISU and its traditions.

“For so many years, Veishea has tried to be so many things to everybody,” Whitaker said.

“To curb alcohol problems, we needed to tone it down and make the focus be on people who care about the tradition of Veishea, rather than focus on recruitment. It now becomes unattractive to people not associated with the university,” she said.

This decision was not made without careful consideration, Whitaker said. The Veishea committee consulted nearly every facet of the ISU community.

“We started discussions after Jischke announced an alcohol-free Veishea,” she said.

Whitaker said the committee received input from the Veishea Advisory Council, the Ames Police Department, Government of the Student Body, Inter-Residence Hall Association, Interfraternity Council and Panhellenic Council. “A good representation of people had good input as to what would be the best thing,” she said.

The Veishea parade is scheduled to begin at 11:10 a.m., and it will be televised on KCCI-TV.

According to ISU News Service, the Cyclone spring football game will follow the parade at 3 p.m. at Jack Trice Stadium.

Other events planned for Veishea include music and a headline comedian at the Lied Recreation Center on Friday.

A concert is also being planned for Saturday. Ticket information will be announced later in the year.

The ISU Theatre/Stars Over Veishea production this spring is Meredith Willson’s “The Music Man.”

Performances for the show will be on Friday and Saturday evening, April 17-18, with a matinee scheduled for Sunday.

Tickets for the show will be on sale in early March at TicketMaster outlets, or people can contact the Iowa Sate Center Ticket Office at 294-2479 for more information.