This letter is in response to Keesia Wirt’s article about the Daily’s new look in Monday’s Daily (Jan. 12). It is nice to have changes for the Daily, and I personally appreciate the hard work the team (the editors) did to achieve higher function and esthetic for the Daily.

However, I disagree about the new flag. I think it reduces the function of being easily recognized, because black on dark blue is hard to read. The red date on the left corner is too weak because of the overlapping with the background illustration, the thin weight of the letters and the negative space around it.

I’m glad to see the changes you made on Tuesday’s Daily for the chimney (the left-side column). The idea is great for putting a dividing line between the chimney and the stories.

Esthetic is important to attract the reader, but as a newspaper, function is more important. The elements that I think are lacking on the new layout are structure and hierarchy. Overlapping letters are not working successfully in this case. Probably, using more contrast of size and value will make them better.

Finally, I hope for the best for you and your team. Suggestions are always welcome, right?

Juniwati Katopo

Senior

Graphic design