Does work need to be so hard?

Heather Mcclure

In today’s business world, climbing the corporate ladder is a necessity that takes long hours, dedication and a bit of elbow-rubbing — overall, it takes hard work.

But, what if the work wasn’t so hard? What if there was an easier, less-orthodox way to succeed in the world of business?

“‘How To Succeed In Business Without Really Trying’ looks at J. Peirpont Finch and his climb up the corporate ladder to the World Wide Wicket Company,” said Paul Ferrone, Iowa State Center director of performing arts programming.

“It is a very humorous look at how to climb the corporate ladder and all the things [J. Peirpont Finch] does to endear himself to them to head the company,” he added.

Currently on tour, the Broadway musical will be stopping in Ames as part of the 1997 season at Stephens.

“We bring in four musicals a year,” Ferrone said, “and we try to present as many current [Broadway] titles as possible.”

Originally a book by Shepard Mead, “How To Succeed In Business Without Really Trying” has been transformed into a theatrical work with the help the writing team of Jack Weinstock, Willie Gilbert and Abe Burrows.

In search of a composer, the writing trio convinced Frank Loesser to join them and write the music and lyrics.

Making its Broadway debut in 1961, the musical was an immediate success and critics were raving that its success was even greater than “My Fair Lady,” a hit Broadway show at the time.

According to a press release, the show won the Pulitzer Prize for drama in 1961, the Tony Award and the New York Drama Critics Circle for Best Musical.

In 1995, director Des McAnuff revived the Broadway musical. Starring Matthew Broderick and Sarah Jessica Parker, the musical was nominated for the 1995 Tony Awards for Best Revival of a Musical, Best Director and Best Choreography.

“It’s not meant to be a serious experience,” Ferrone said. “It’s meant to be an enjoyable and entertaining evening.”

“How To Succeed In Business Without Really Trying” will be giving tips to all entrepreneurs on climbing the corporate ladder Thursday night at Stephens Auditorium. The show begins at 7:30 p.m.

Tickets are $10 to $17 for ISU students and $20 to $34 general admission and are still available at the Iowa State Ticket Office and all TicketMaster locations.