So, Hy-Vee has decided that they will not sell any tabloids that print, publish or even mention the photos of the princess Diana car accident.

Hmmm. Very interesting. Yet very, very peculiar.

Excuse us if we seem a little bit presumptuous and perhaps just a bit rude. But something, just one teenie, tiny little thing doesn’t sit right with us.

It’s just a little thing called morality, but it happens to be something that we hold very dear.

Apparently, it would seem that the hierarchy at Hy-Vee feels morality is just as important as we do.

Or do they?

Perhaps Hy-Vee is attempting to be the same store that removed Playboy and Penthouse from its shelves 15 years ago in an attempt to prove that it is a family-oriented store and would not sell such magazines on its shelves.

Or maybe it is the Hy-Vee that is actually a million and perhaps billion dollar corporation that has big business on its mind and dollar signs in its eyes.

Maybe it is the Hy-Vee that advertises the “helpful smile in every aisle.”

Or maybe it is the Hy-Vee that has the well-paid public and media relations people telling the presidents, chairpeople and CEOs that it would be a good idea for the store to take a stand on the Princess Diana incident.

If that is true, then where was Hy-Vee when JonBenet Ramsey’s pictures were all over the tabloids?

Where was Hy-Vee when that whole Frank and Kathie Lee Gifford spat was happening?

The question is, if Hy Vee is so righteous and full of family values, then why do they even sell those silly, nosy, ruin-your-marriage-if-you-let-them tabloids anyway.

Perhaps the real reason behind Hy-Vee’s sudden attack of morality is not from the spike of public opinion but from the hit in their wallet.