So I pull a magazine out of the Daily called beyond the wall; “The One-Stop Poster Shop”.

I think to myself, “Well, this will be fun, maybe they will have some art or design posters, maybe a few paintings or old retro posters from Europe.”

No, this is college stuff, it will be Magrite paintings and Dali melting watches, with a few posters of athletic heroes, the Dead, and a few rock bands of the moment.

Nope.

beyond the wall is selling advertising in the form of posters for students to hang on their wall.

I flip through it. Page 1 – Sultry Czech super model selling the Wonderbody push up plunge slip. Out of the Wonder bra I suppose.

Page 2 – Hunky bare chested chiseled guy holding microwave. What could he be zapping? and, a topless blond embraces television with her own image on the screen. That one is too much for me to guess at….

More of the same through out. Page 11 – wet man in shorts, Page 16 another sultry woman selling Zippo lighters, the Back Page – Kate Moss trying to find her body somewhere inside the jeans she is wearing, and Page 17 – Perhaps the worst of them all. A drunken, passed out, college student on the bathroom floor, mule in bathtub.

Image after image of either the un-reality or the excesses of reality selling me, and you, and anyone who looks at it – something.

It can be all yours for $12 for three plus $4.50 in shipping and handling.

Soon we will have degrees in J. Crew, C.K., V.W., Nautica, and Wonderbra.

Forget about reality. We’ll sell you our ads and than we’ll sell you our products.

Joseph Coates

Assistant Professor

Graphic Design

College of Design