MTV to launch Beavis and Butthead and Unplugged books
November 15, 1995
MTV has found another way to attract the attention of the American population, and just in time for the holidays. Two books will be released next month under the MTV Books label.
Beavis and his butt-headed counterpart have added a new book to their library, entitled This Sucks, Change It. This time, the boys have decided to add a new dimension to their latest creation, it talks.
“The book comes with a removable remote control that has buttons to correspond with pictures in the book,” said Caroline Vincent, an MTV spokesperson. “It allows you to be in their world and truly experience the adventures of the book. Each button says one of their favorite expressions (“Heh, heh, heh, heh,” “Shut up, assmunch,” etc.).
The detachable (via Velcro) remote contains a micro-chip equipped sound board, creating the talking remote control. The idea is to create the illusion of joining the duo on their favorite adventure, watching TV and discussing it.
“The book, like their past two, was developed by the original Beavis and Butt-head creator Mike Judge,” Vincent said. “Judge also does the voices for the show and the remote.”
The book’s theme finds the duo venturing through “Star Trek,” “NYPD Blue” and of course “Sunset Strip 90028.” The book also includes plans for snacking, bathroom breaks, and other TV-related activities.
“Their past two books (Ensucklopedia and This Book Sucks) were New York Times bestsellers, so we’re looking at a bright future,” Vincent added.
This Sucks, Change It is only the third book to be released on the MTV Books label, which combines Viacom, Inc. with Pocket Books. MTV Books began with Aeon Flux and the instant bestseller The Real Real World.
Judge began his work with MTV through short cartoons on “Liquid Television,” which quickly lead to the “Frog Baseball” cartoon that featured Beavis and Butt-head. He writes most of the shows along with This Sucks, Change It co-writer Larry Doyle, and wrote and performed the theme music.
MTV’s fourth book, MTV Unplugged, documents the program that has so quickly become a cultural phenomenon. The book was written by show creators Alex Coletti and Robert Small and features an essay by music critic David Hinkley.
“MTV Unplugged is an interesting look at a show that has truly become the musical landscape of our time,” Vincent said. “It revisits 70-odd Unplugged shows, dating back to Squeeze several years ago.”
Only 55,000 numbered books are being printed, making it an instant collector’s item. MTV Unplugged features hundreds of photos and graphics, captured in a unique guitar shaped book, individually packaged in its own unique case.
“The original people from the show are the ones who worked on the book,” Vincent added. “The pictures are just beautiful.”
The Peabody Award-winning series was launched on MTV in 1989 and has won two Grammy Awards for Album of the Year from Unplugged recordings, Eric Clapton in 1992 and Tony Bennett in 1994.. Unplugged releases from Mariah Carey, Nirvana, and Rod Stewart have all sold millions of copies each.
The book covers every American show to date including Don Henley, Aerosmith, Live, 10,000 Maniacs, Soul Asylum, Crowded House, REM and Pearl Jam.
Coletti’s humorous and touching commentary details every show from the hiring to the firing, while Small’s introduction chronicles the evolution of the program from the first show featuring Squeeze and Syd Straw in which people had to be coerced into attending.
Hinkley’s essay contrasts the show with MTV’s lavishly produced, highly technical music videos.
“We announced the MTV Books imprint last summer and plan on printing original fiction as well as show oriented books,” Vincent explained. “With so many young readers, we are want to cover the issues that are important to them. We’ll just have to wait and see what other shows will have books.”
This Sucks, Changes It will run for $20, while MTV Unplugged will be $50.