Iowa State heroes Fred Hoiberg, Loren Meyer and Julius Michalik can be seen on television almost every night, but it’s not a basketball game.

The former Cyclone basketball stars are in a commercial for ISU football ticket sales.

Ryan Grant, a spokesman for the athletic marketing and publicity office, said the players volunteered their time for the commercial. As Grant put it, “we didn’t involve their agents.”

The players were chosen because they are people that everyone relates to and they are well known across the state, Grant said.

Hoiberg said he was happy to help out the program.

“But it was 105 degrees and 95 percent humidity that day, so it was a little uncomfortable,” Hoiberg said.

When asked if he had a future in acting or commercials, Hoiberg said Loren Meyer really has the best future of the three.

The commercial has received great response and will continue to run through the first game, said Jeff Shoultz, program assistant for athletic marketing and promotion.

The commercial is based on a beer commercial in which a son is thanking his father for all the years and good times they have had. The father only replies to his son that he still can’t have his beer.

Shoultz said he saw the commercial and thought it would be perfect for the football program. He then formed a committee to set up and write the commercial.

In the ISU version of the commercial, Meyer plays the son role while Hoiberg plays the father role. Meyer speaks to Hoiberg of how close they have become playing basketball together, but Hoiberg only responds with, “Sorry Loren, you’re not getting my Cyclone season tickets.”

Meyer then turns to Michalik who also rejects him.

The commercial airs on channels eight and five as well as CNN and around ESPN’s Sports Center.

There is also another commercial starring Troy Davis, though it has not received the air time that the basketball players’ commercial has. Davis’s commercial is more action oriented and is intended to show the new uniforms and helmets, Shoultz said.

The commercial ends with Davis exploding through the “blaster,” a football practice device.

Both commercials also feature head football coach Dan McCarney. In the basketball players’ commercial he speaks only briefly at the end, but he narrates all of the Davis commercial.