2018 Fashion Show brings ‘Resilience’ to life
April 15, 2018
Can you imagine it? The word “Resilience” personified into a fashion show. That was the goal every aspect of The Fashion Show tried to accomplish this year.
This year’s 2018 Fashion Show took place at 7 p.m. on April 14 in Stephens Auditorium. The night began with an opening by the managerial producers, Jessica Helberg and Sarah Waigand, the Dean of the College of Human Sciences Laura Dunn Jolly and president of Iowa State, Wendy Wintersteen. The night was also emceed by Austin Anderson, junior in journalism and mass communications
Following the opening words was the opening of the curtain, which struck “Oooos” and “Ahhhs” throughout the audience. What came before their eyes on the stage in Stephens Auditorium, were seven large triangle-shaped objects in a row at the back of the stage. The large triangle shapes were all different sizes and were each lined with bright lights .
Along with the opening of the curtain came the music, composed by Iowa State alumnus, Nick Hadfield. Hadfield said his interpretation of “Resilience” came from several recent natural disasters that have taken place around the world. The powerful emotions Hadfield felt when he was making the music could be felt by the audience.
The first half opened with 51 different designs and collections.
Following the first half was a complete stage redesign. The curtain opening at the second half of the show struck another set of “Oooohs” and “Ahhhs” into the audience as the stage transformed into a paper-chain green safari.
There were rows of long, green paper chains that hung from the stage’s ceiling all the way to the ground. The models were able to walk through them as they walked on and off the stage at the show.
Up next came the guest designer portion of the show. The outreach producers, Josie Brownmiller and Emily Clark, gave the second half’s opening remarks. This year, with guest designer Patagonia, the two producers gave their thanks to them for coming to Iowa State.
Before Patagonia showed their line of clothing, they first played a powerful video which showed the inspiration for their line. This video couldn’t have been more of a representation of “Resilience.” The video called, “Blue Heart” highlighted, “the threat to Europe’s last wild rivers in the Balkans posed by unbridled hydropower development.”
After the video, about 30 pieces of Patagonia’s fall 2018 line of clothing was showcased by Fashion Show models. The new line was a very modern set of clothes.
The garments were a vast array of colors, most of which were toned down. The showcased garments included hats, dresses, pants, shirts, vests, jeans, sweatpants, sweatshirts, bags, flannels, overalls and more.
Then the last half of the show showcased another 33 different designs or collections by student designers.
Following the second half was the ending remarks, rewards and recognition. The awards are listed as followed.
After-Show Reactions:
Patagonia
Rebecca Green Shank, product developer for men’s and women’s sportswear, thought the show was fantastic and professionally done.
“I was so inspired by the collective collaboration by all of these students,” Shank said. “It was truly a professionally well-done fashion show. I can’t image that a fashion show in Paris or New York could have been any more amazing than this one was.”
Producers
Sarah Waigand, Fashion Show managerial producer and senior in apparel merchandising and design, said “Yesterday was eerily calm despite the show being that night. All of the hard work put in by the committee members, models, directors and my co-producers really paid off and allowed me to actually enjoy the show while it was happening.
“The show was absolutely amazing. The whole time it felt so surreal that it was actually happening after a whole year of preparation. I didn’t want it to end! It’s a bittersweet moment that the show is done. On one hand it gives me so much more free time, but on the other I won’t know what to do with myself. It was an honor to lead such a talented group of people and produce an amazing fashion show. On the award side of things, I had never won an award at the show before so it was a huge surprise and a great way to end my senior year.”
Jessica Helberg, Fashion Show managerial producer and senior in apparel merchandising and design, said, “It was a long week of a lot of rehearsing, but the producer team could not be more thrilled with how Saturday night went. We are so incredibly thankful for all of our amazing committee members and directors that made this show happen, as well as the designers who made the stage come to life last night. Thank you to everyone who came out or tuned into the livestream, and we hope you enjoyed our production of The Fashion Show 2018.”
Audience
Jordan Stewart, sophomore in pre-graphic design, said “I thought it was really good. I loved it. It was really colorful. I went last too and I thought it was really colorful and really different. I thought it was a lot more—really professional runway-looking, so I thought that was really cool. I thought the set was amazing.”
Elizabeth Otto, a high schooler from Omaha, Nebraska, said “I really liked it. It was a lot of fun and I loved all of the designs.”
Awards and recognition
Ana Hays McCracken Scholarship
The winners of the Ana Hays McCracken Scholarship, also known as Fashion Show Producer Scholarship, were Waigand, Josie Brownmiller, Helberg and Emily Clark. The four have worked since spring of 2017 on one night that is looked forward to every year. McCracken, an Iowa State alumna who graduated in 1984 with a degree in apparel, merchandising and design, has given The Fashion Show it’s largest endowment of $100,000.
McCracken and her husband Ed have also, since 2014, given four-year tuition scholarships to apparel, merchandising and design students. The recipients are Waigland, senior Grace Rosson, sophomore Rachel Lininger and sophomore Annie Fitzpatrick.
According to The Fashion Show’s pamphlet, McCracken said, “The producer scholarship awards will help to lessen financial burdens for the producers as they launch their professional lives. And it will express to them how important and valued their work on the Fashion Show is. It will also set a new bar for what alumni support for The Fashion Show can truly look like.”
Todd Snyder Scholarship and Internship:
The Todd Snyder Scholarship and internship is given by Iowa State alumnus Todd Snyder. The recipient receives a $5000 scholarship and a paid internship with Todd Snyder and his company in New York City.
Snyder founded his own menswear label in 2011, which is rooted in American classics: tailored suiting, traditional knits and outerwear styled with thoughtful ease and finish, yet constructed using luxurious Italian and Japanese fabrics and yarns.
He has since won many awards and nominations including ‘being nominated three times for the CFDA Swarovski Menswear Award for Emerging Talent in 2012, 2013 and 2014, was one of five nominated for Best Menswear Designer by the CFDA in 2016 and 2017, was selected as one of GQ Magazine’s Best New Designers in America in 2012, was nominated by FGI for the Rising Star Award in 2013 and was selected as a finalist for the 2013 CFDA/ Vogue Fashion Fund.’
Lora and Russ Talbot $1000 Merchandising Scholarship:
Sarah Wright, junior in apparel, merchandising and design
Best In Show:
Katrina Pedrick, senior in apparel, merchandising and design
Accessories
First place: “Shaftesbury Avenue” by Jessica Helberg, senior in apparel, merchandising and design
AMD 495: Senior Line
First place: “On the Fringe” by Katrina Pedrick, senior in apparel, merchandising and design
Second place: “Rogue” by Shae Smith, senior in apparel, merchandising and design
Third place — a tie between: “Hjemme” by Tara Efobi and “Lion Dance” by Yu Ching Lin, seniors in apparel, merchandising and design
Activewear/Swimwear/Intimates
First place: “Stride” by Sarah Waigand, senior in apparel, merchandising and design
Second place: “The Landry” by Rose Echard, junior in apparel, merchandising and design
Children’s Wear
First place: “The Light Unseen” by Emily Clark, senior in apparel, merchandising and design
Second place: “Mola” by Yu Ching Lin, senior in apparel, merchandising and design
Costuming
First place: “HND” by Alex Peters, senior in apparel, merchandising and design
Second place: “Lion Dance” by Yu Ching Lin, senior in apparel, merchandising and design
Day dresses
First place: “Story” by Carlie Howard, senior in apparel, merchandising and design
Second place: “Sweet Stems” by Caye Schnackel, senior in apparel, merchandising and design
Third place: “Here’s the 411” by Thuan Luong, senior in apparel, merchandising and design
Digital Printing
First place: “Contaminated Imagery” by Emily Clark, senior in apparel, merchandising and design
Second place: “For Ren” by Tara Efobi, senior in apparel, merchandising and design
Third place — a tie between: Emily Clark and herself with “The Light Unseen,” and “Survivor”, senior in apparel, merchandising and design
Fashion Illustration
First place: “Meet Me On the Slopes” by Rylie Smith, sophomore in apparel, merchandising and design
Second place: “Zimmerman” by Katrina Pedrick, senior in apparel, merchandising and design
Third place: “Olympia” by Lauren Latham, sophomore in apparel, merchandising and design
Formal wear
First place: “Contaminated Imagery” by Emily Clark, senior in apparel, merchandising and design
Second place:“Altered Elegance” by Carlie Howard
Third place: “Prom Dress” by Katrina Pedrick, senior in apparel, merchandising and design
Graduate
First place: “Yoddha” by Archana Edmond, graduate student in apparel, events and hospitality management
Second place: “Spektre/Halophyte” by Samantha Creeger, graduate student in industrial design
Inspired by the Textiles and Clothing Museum
First place: “Recycled and Reimagined” by Courtney Nikkel, senior in apparel, merchandising and design
Second place: “Modern Nomad” by Courtney Nikkel (also selected as Judges’ Choice — Honorable Mention), senior in apparel, merchandising and design
Portfolio
First place: “Survivor” by Emily Clark, senior in apparel, merchandising and design
Second place: “Digital Portfolio” by Lydia Loya, senior in apparel, merchandising and design
Third place: “Function + Femme Lookbook” by Abigail Faith Goeser, junior in apparel, merchandising and design
Sleepwear/Loungewear
First place: “For Ren” by Tara Efobi, senior in apparel, merchandising and design
Sportswear
First place: “Hjemme” by Tara Efobi, apparel, merchandising and design
Second place: “Homesick” by Tara Efobi, senior in apparel, merchandising and design
Third place: “Archive” by Abigail Faith Goeser, junior in apparel, merchandising and design
Suiting/Business Attire
First place: “Modern Heritage” by Lydia Loya, senior in apparel, merchandising and design
Wearable Art
First place: “On the Fringe” by Katrina Pedrick, senior in apparel, merchandising and design
Second place: “Rogue” by Shae Smith, senior in apparel, merchandising and design
Third place: “Survivor” by Emily Clark, senior in apparel, merchandising and design
Wearable technology
First place: “Black Pauldron” by James Lieven, senior in architecture