Adam Greenfield

Abby Patterson

For Adam Greenfield, a 2016 graduate in industrial design, the friendships he made through The Fashion Show still thrive on.

“It was fun building stuff and designing it, but it’s kind of one of those events where you get so close to people where you work with end up being a little family afterwards,” said Greenfield. “My co-directors and I actually just met this weekend over in Des Moines and we had lunch together — I would consider them some of my best friends today.”

During the 2016 production, Greenfield distinctly remembers his co-directors reaction to his excitement.

“We were sitting there on the side watching the models and apparently, my co-director looked over at me and I just had this big grin on because I was just watching the show and thinking ‘wow, we did this’ and she said she almost started crying and was like ‘oh my gosh, Adam, you’re crying,’” said Greenfield. “I didn’t even know [I was crying], I was just so happy we did this.”

Greenfield, a New Product Development Engineer at Allsteel, a furniture-design company based in Muscatine, Iowa, says The Fashion Show soon became a part of him.

“A lot of people are involved in a club throughout college and I never really had that. The Fashion Show definitely gave me a little brand of myself that I didn’t have before,” said Greenfield.