Don’t worry lactose intolerants — this one is for you too. New makeup brands are popping up every day in today’s beauty-obsessed society, and Milk Makeup is one of the newcomers to the scene.

Milk Makeup was “inspired by their home; Milk,” according to its website. Milk is a modern online media company based in New York and Los Angeles that writes about news and pop culture.

Think of it as an edgier, equally cool cousin of Buzzfeed that isn’t on every computer screen in your lecture hall.

With “high concept, low maintenance,” motto, Milk Makeup made its line to include multi-use and versatile products for the low maintenance “girl on the go.”

All products are paraben and cruelty free and made with natural ingredients such as oils, fruit and vegetable butters and minimal to no preservatives.

Most products are an easy one-step application that make the brand a viable option for makeup users of any skill set.

With a modern pop culture background, Milk Makeup’s branding is sleek and clean; most products are encased in white or gray packaging with opposite-colored sans serif fonts.

To keep in line with the goal of easy use, most products are housed in either squeeze tube, rollerball or spray bottle containers.

The packaging allows you to easily throw a product in your backpack or purse and apply or retouch between classes, after the gym or in the bathroom during a night out on Welch.

All areas of the face are covered through the Milk Makeup product line: eyes, lips, face, skin and beauty tools.

While the market of makeup brands is becoming increasingly saturated, Milk Makeup offers more than a simple tube of mascara or lipstick.

The line features products even the most researched makeup lover will not be familiar with, such as Sunshine Oil — a blend of natural oils in a portable rollerball for hydration on the go — and Blush Oil — a rollerball filled with oil and pigment for a soft wash of color to the cheeks.

The products that Milk Makeup provides are innovative and unique, much like the company that made them.

The Ubame Mascara is made with ubame oak charcoal and sapphire dust, which is a formula not easily found at your local drugstore.

The Face Gloss provides a colorless glossy shine that can be applied anywhere on the face that is in need of a little extra glow.

The Coverage Duo features a squeeze tube of foundation with a pot of concealer molded into the bottle.

The Weekend Lash Stain gives you a natural tint that lasts from Mug Night to Sunday brunch.

Milk Makeup is available for purchase online on its website www.milkmakeup.com and at Urban Outfitters and Sephora.