Ariana Grande partners with MAC
January 26, 2016
With the start of the new year, Ariana Grande’s awaited partnership with MAC has been released online and in stores. Her statement pieces consist of a statement dark purple matte lipstick as well as a light pink lipgloss called Lipglass.
The different shades of the collection offer something for a more subtle look as well as a more outgoing and daring look. The light pink Lipglass can be perfectly used as a topcoat or for a simple shimmery appearance by itself on a more natural day.
The lipstick on the other hand is bold and should be paired with a lip liner for it to appear more flawless on the lips. Another way to wear these two lip products is layered together. Applying the Lipglass over the deep purple lipstick will add shimmer to the bold color.
This look is quite a change compared to Grande’s usual style consisting of a half-up ponytail and cat eye. With the release of her single “Focus,” she has become more daring with her look, which is evident in her platinum blonde wig in the music video.
The MAC Viva Glam lines have also been previously represented by Miley Cyrus with bright orange and red tints as well as Nicki Minaj’s lavender and bright pink shades. These past partnerships triggered the change of the products being universally flattering to stepping outside of the average customer’s comfort zone.
Another aspect of this new cosmetics line is that all of the proceeds from Grande’s products will benefit the MAC charity. The charitable organization created by MAC raises funds for people living with HIV. It serves people of all ages, sexes and races who are affected.
Because of this alliance, Grande now has the opportunity to be a spokeswoman for such an amazing cause through her partnership and promote her co-created products.
Since the products are now available online and in stores, the next planned cosmetics haul should consist of MAC’s new amazing products, even if it simply benefits the MAC AIDS fund. Whether the intention is to create a bolder everyday look or keep it simple with the lipgloss, this new collaboration has enabled both.